Ontario-based Shopify (NYSE:SHOP) continues to deliver stellar results. It was a strong year for the company that saw record number of merchants and value of transactions on its platform. The company continues to build its platform to cater to the emerging demands of global merchants.
>>>Sramana Mitra: So what use cases did you find the maximum traction in?
Aparna Dhinakaran: AdTech click-through rate is a common use case. Fraud is a big one. Lending is a big one. Demand forecasting is another big one. There are these common use cases.
Sramana Mitra: Are you direct selling?
>>>Earlier this month, cloud services security provider Qualys (Nasdaq: QLYS) announced its fourth-quarter results that surpassed market expectations. The company is continuing to invest in product development as it tries to expand its market reach.
>>>If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
To succeed in e-commerce today, you need to look for unserved niches with unique products. Learn how KURU Footwear Founder Bret Rasmussen bootstrapped an e-commerce startup from Utah.
Sraman a Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?
Bret Rasmussen: I was born in Utah, but my parents quickly moved to Indiana. We actually lived a few years in Italy until I was about eight or nine years old. Then we moved to Taiwan and then back to Indiana. I graduated high school in Texas and then I went to college out west here in Utah.
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Today’s 564th FREE online 1Mby1M Roundtable For Entrepreneurs is starting in 20 minutes, on Thursday, February 17, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST. CLICK HERE to join. PASSWORD: startup All are welcome!
Sramana Mitra: How did you generate inbound interest?
Aparna Dhinakaran: Cold emails. It works. I just told them that I’m building a company focused on ML observability. We spent months doing this. Every call we were on, we showed them our mocks. We asked them for feedback. At the end of these calls, people would say, “When is this going to be released?” We started to build up a list of alpha users.
>>>Complaint management solutions provider Zendesk (NYSE: ZEN) recently announced its fourth-quarter results that continue to outpace the market’s estimates. Zendesk recently also received an offer of acquisition from private equity firms, which it rejected. The company believes that it has a significant market opportunity that it can address as a public player.
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