Sramana Mitra: Talk a little bit about that project – the one where we met.
Kashyap Deorah: I was always inspired by the power of the internet to democratize disaggregated markets. One of the problems I saw was that not all the market participants get the same opportunity. Internet was not mainstream at that time. The idea was to create an eBay over the phone where buyers and sellers could call a number and talk to a person who would have an assisted commerce layer.
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Jonathan has had to shepherd his jewelry e-commerce venture through the pandemic first. Then came the Apple iOS battle with Facebook which has rendered small merchants ineffective on the Facebook platforms.
Read how a scrappy, creative entrepreneur is managing all the curveballs thrown at him.
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If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
George Anderson, Founder and CEO of Ninth Wave, offers another case study for our very popular Bootstrapping Using Services track.
Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?
George Anderson: I was born in Long Island. I found myself in technology by accident. My first job was through a referral from my family. My father sent me for an interview. I got a job working for an analytical laboratory in New Jersey.

Kashyap had early success with three of his companies, each of which had very small amounts of friends and family financing. He pretty much bootstrapped these three startups to rapid exits.
His fourth startup, HyperTrack, has been a challenging journey, but he has navigated it well, and turned around the earlier setbacks over the last five years.
Wonderful story.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
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This bundle of courses is for IT entrepreneurs who wish to start and grow a startup in the Midwest of the United States. If you are in that region, start by reviewing this course:
It will give you an inside look at the Mid-Western startup ecosystem and how you may fit into it.
>>>This feature from Crunchbase News looks at how the Russian invasion of Ukraine is affecting investment in the Cyber Security sector. For this week’s posts, click on the paragraph links.
>>>Krishnakumar Natarajan, Co-founder of Mela Ventures, and former CEO of MindTree, discusses the Indian Venture ecosystem.
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In case you missed it, you can listen to the recording of this roundtable here: