Sramana Mitra: Beyond your dad, how did other customers find you?
Jordan Boesch: We had it online and people were finding us because they were just looking for scheduling software. They would google us and they’d sign up. I didn’t think anything about how to expand and get more. It was really just a fun project for me where folks could sign up and I could talk to them and learn about their needs. That’s how people found us.
Sramana Mitra: How much were they paying?
>>>Today’s 582nd FREE online 1Mby1M Roundtable For Entrepreneurs is starting NOW, on Thursday, July 7, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. CLICK HERE to join. PASSWORD: startup All are welcome!
Sramana Mitra: What are the numbers on Series B and Series C?
Raghu Ravinutala: In series B, we raised about $20 million. In Series C, we raised about $79 million.
Sramana Mitra: That’s a lot of money that you’ve raised. You’d have to build a huge company to return that investment. One of the things I’m hearing from a lot of enterprise startups that sell to the enterprises is that it has become easier to sell to the international market because buyers have become used to evaluating and buying online. Are you experiencing that as well?
>>>
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Can you bootstrap a virtual company to over $5 million? Renaissance Periodization CEO Nick Shaw has done just that. He has built a very interesting e-learning company and addressed scalability with nifty strategic choices. You’ll learn a lot from our conversation from 2018.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Nick Shaw: I was born and raised in the state of Michigan. I grew up with the goal of wanting to go to the University of Michigan. It’s a top-level school. I was lucky enough to be accepted there. I started in the Sports Management program. I originally wanted to be an athletic director.

Jordan started as a solo entrepreneur in a small province of Canada, Saskatchewan, and has built a heavily funded, high-growth SaaS business. Fascinating journey!
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, and raised, and in what kind of background?
Jordan Boesch: I’m from Saskatchewan, a province in Canada. I’m the CEO at 7Shifts which is a team management platform. Before 7Shifts, I was a software developer for many years. I ended up working for my dad who ran some Quiznos locations.
>>>Sramana Mitra: You got to a million ARR on the strength of those first 10 customers?
Raghu Ravinutala: No, once we got the 10, we got more. When we were at $1 million, we had 35 to 40 customers.
Sramana Mitra: You didn’t have to raise money until that point?
Raghu Ravinutala: Correct.
Sramana Mitra: How many people were you then?
>>>
Entrepreneurs are invited to the 582nd FREE online 1Mby1M Mentoring Roundtable on Thursday, July 7, 2022, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!

Raghu has built an incredible AI startup from India with a global base of enterprise clients. Fabulous story!
Sramana Mitra: Let’s start by introducing our audience to yourself as well as the genesis of Yellow.ai.
Raghu Ravinutala: I’m the Co-Founder and CEO of Yellow.ai. Yellow.ai enables enterprises to drive automation on their customer experiences and employee experience by integrating a whole set of enterprise data and delivering phenomenal experiences that the companies can leverage for sales, marketing, HR, and IT automation.
>>>