
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Motili CEO Jeff Wilkins and his co-founder had turned $1 million of personal investment into $80 million in revenue. Pretty capital-efficient, this entrepreneur’s journey! Motili was acquired by Daikin/Goodman in 2019.
Sramana Mitra: Let’s start with where your story begins. Where are you from? Where were you born, raised, and in what kind of background?
Jeff Wilkins: I grew on the East Coast. I was born in Bethesda, Maryland, outside of Washington DC, and moved around a lot as a kid. I spend time in Maryland, North Carolina, Texas, Oklahoma, and Pennsylvania.

Mikel has built a services company in Australia and spawned six SaaS products out of it. One of them, StoreConnect, is a terrific Bootstrapping by Piggybacking story on top of Salesforce.com. He has exited four of the apps and expects to grow StoreConnect to $100M+ in revenue.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
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We’ve done a lot of EdTech case studies and also a lot of 2-sided Marketplace Case Studies.
Here’s one from The Netherlands that compares/competes with Course Hero and Quizlet. Terrific story!
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
>>>This report from Crunchbase News analyzes the global funding trends in 2022. While late-stage and technology-growth investing have been most severely impacted, seed funding remains surprisingly robust. For this week’s posts, click on the paragraph links.
>>>Anup Jain, Managing Partner at Orios Venture Partners, discusses the Indian startup ecosystem and its trends and nuances.
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Cameron Kramlich, General Partner at Angelneers, offers a rare perspective in support of solo entrepreneurs.
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Sramana Mitra: Did you just do more of the same for the next few years?
Jordan Boesch: Yes. There were some interesting moments. We hit about 30 people. You start to feel these inflection points where things start to get rocky. It’s a lack of process for things. As a startup, you thrive off of not having processes.
As we grew, I could feel that starting to happen at 30 people. We brought in a consultant to help us in putting in some lightweight frameworks to help guide the business. That was helpful for us. When we hit 50 people, we had almost a full-time facilitator that was part of our team that was doing planning with us and helping with some lightweight frameworks.
>>>In case you missed it, you can listen to the recording of this roundtable here: