In case you missed it, you can listen to the recording of this roundtable here:

Entrepreneurs are invited to the 583rd FREE online 1Mby1M Mentoring Roundtable on Thursday, July 14, 2022, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!
Sramana Mitra: In terms of marketing and customer acquisition, was Google search still yielding for you?
Jordan Boesch: Yes. If you searched for something as basic as restaurant scheduling software, there’d be no organic relevant results. We thought this was a great opportunity to build content around these keywords. We didn’t have a ton of money to spend on Adwords. We were very careful about that.
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During this week’s roundtable, we had as our guest Cameron Kramlich, General Partner at Angelneers. Cameron offers a rare perspective in support of solo entrepreneurs.
Ecleia
For our entrepreneur pitch, we had Tania Jose Maria from Bengaluru, India, pitch Ecleia, a travel portal that would use affiliate commissions as a core monetization strategy.
You can listen to the recording of this roundtable here:
Sramana Mitra: What is your relationship with companies like Zendesk and Freshworks?
Raghu Ravinutala: I call it frenemies. We integrate with Zendesk. Any transfer is handled by Zendesk. We have a lot of cases where we have replaced Zendesk as well. In some cases, we do compete with handling the same budget out there. The biggest thing I talk about is Salesforce as an investor in the company.
>>>Sramana Mitra: Were your other co-founders technical?
Jordan Boesch: My wife is not technical. She was doing client success, sales, and business development. I was doing design and web development. Our third co-founder was doing the mobile apps.
Sramana Mitra: How did you find him?
>>>Sramana Mitra: How developed are your system-integrated channels? The kinds of things that you’re talking of doing, this is the kind of thing system integrators do well, right? You have talked about customer support use cases. You talked about IT support use cases and HR support. If you went into an enterprise, you could do millions of dollars of business in each enterprise. Are you penetrated into that channel?
Raghu Ravinutala: Yes, I talked about Roche Pharma. That’s a joint win with Accenture. It’s deployed by Accenture. We have deals with Infosys. India’s largest government implementation, which is for India’s income tax, runs automated servicing for their customers and is completely handled and deployed by Infosys on top of our platform.
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