Sramana Mitra: How many partners do you have?
Florian Eggenschwiler: About 200 plus of various sizes.
Sramana Mitra: Is it more of the smaller ones?
Florian Eggenschwiler: I would say there is a slight skew towards the smaller companies. They tend to be locally focused and are quite flexible to react to local requirements.
>>>This feature by Christopher Mims on The Wall Street Journal discusses how the tech crash could be a talent bonanza among the Big Tech. For this week’s posts, click on the paragraph links.
>>>I’m publishing this series on LinkedIn called Colors to explore a topic that I care deeply about: the Renaissance Mind. I am just as passionate about entrepreneurship, technology, and business, as I am about art and culture. In this series, I will typically publish a piece of art – one of my paintings – and I request you to spend a minute or two deeply meditating on it. I urge you to watch your feelings, thoughts, reactions to the piece, and write what comes to you, what thoughts it triggers, in the dialog area. Let us see what stimulation this interaction yields. For today – Printemps I
Printemps I | Sramana Mitra, 2020 | Watercolor, Pastel, Brush Pen | 9 x 12, On Paper
Sramana Mitra: Is there an online-offline data overlay as well? You’re not trying to map that customer to a real customer in retail to be able to market to that person?
Florian Eggenschwiler: When you’re online, you don’t tend to be anonymous. In our basic setup, you’re an anonymous dot with attributes like gender.
Sramana Mitra: In retail, you do have the opportunity to make it non-anonymous. You can correlate POS with behavior. You can market to that person using data.
>>>In case you missed it, you can listen to the recording of this roundtable here:
I’m publishing this series on LinkedIn called Colors to explore a topic that I care deeply about: the Renaissance Mind. I am just as passionate about entrepreneurship, technology, and business, as I am about art and culture. In this series, I will typically publish a piece of art – one of my paintings – and I request you to spend a minute or two deeply meditating on it. I urge you to watch your feelings, thoughts, reactions to the piece, and write what comes to you, what thoughts it triggers, in the dialog area. Let us see what stimulation this interaction yields. For today – Le Ciel III
Le Ciel III | Sramana Mitra, 2020 | Watercolor | 9 x 12, On Paper
Sramana Mitra: Who are the buyers?
Florian Eggenschwiler: It’s usually the airports. There are a number of stakeholders involved that get access to the data. It’s usually the airport that we work with directly. There are also the landlords. They’re the ones that install hardware into the ceiling. They usually tend to be open with this information with government agencies, security checkpoint provider, airline, or ground handling personnel. It could also be the regulator.
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