Thought Leaders in Internet of Things: Tim Panagos, CTO of Microshare (Part 4)

Sramana Mitra: Do you see gaps in the market where you see opportunities for entrepreneurs to build products or solutions?

Tim Panagos: There are many places where interpreting the data and doing something about it are pretty large gaps. Understanding what’s happening is only the first step. You need to take that and turn it into insights. From the insights, you turn that into action. That’s the insight value chain that we described to some of our customers.

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Thought Leaders in Internet of Things: Tim Panagos, CTO of Microshare (Part 3)

Sramana Mitra: What’s interesting to me is that you are able to sell six-figure deals without hard ROI to address a perception issue. That’s unique I think.

Tim Panagos: It may just be a point in time.

Sramana Mitra: The higher the ticket size, the more the need to justify hard ROI. What you’re pointing out is that you have been able to sell six-figure deals without hard ROI. That’s probably a point in time. It is a point in time where you are benefitting from that.

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Thought Leaders in Internet of Things: Tim Panagos, CTO of Microshare (Part 2)

Sramana Mitra: To do all this, how much of this is your proprietary technology and how much of it is system integration using other people’s technology?

Tim Panagos: Our strategy was to adopt things that were already existing in the market rather than building from scratch. It’s my belief that we intersect with the IoT, cloud, and AI macro trends. All of these technologies exist already in the marketplace. It’s not a matter of whether we need a better sensor or we need better AI; it’s about taking these technologies that are on the shelf, pre-integrating them, and making it so that you can scale in a business.