According to a recent report, the Indian E-commerce market is expected to grow to $188 billion by 2025 from $46.2 billion in 2020. The market is expected to further grow to $350 billion by 2030 from $74.8 billion in 2022 driven by an increase in internet and smartphone penetration. These growth rates are triggering the creation of several e-commerce unicorns in the country. One recent entry is GlobalBees.
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Sramana Mitra: It’s great to hear about all these activities. We have seen many ecosystems come up through our work. We try to cover a lot of these companies. Utah is a very good example. They’re a bit ahead of you, because they’ve had sizable exits. That has created angels and seed money. Ohio probably has better bridges with New York than with Silicon Valley.
Also now, things have changed in Silicon Valley. As you know, people used to only want to invest in local companies. That is not the case now. Investors are happy to invest in companies as long as the business models are proven and are venture-scale business models. The globalization of entrepreneurship is in full swing right now. It’s wonderful.
>>>According to a Bain report, the social commerce in India is expected to grow from $1.5-$2 billion market in 2022 to as much as $20 billion in five years. The report expects this market to grow to $70 billion by 2030, making India’s social commerce sector twice the size of the current e-commerce market within 10 years. The high growth market has attracted several players who are managing to hit unicorn status due to their ability to create a massive user base. One such player is DealShare.
>>>Sramana Mitra: Did you follow the same strategy in the second year?
Britt Baker: Exactly.
Sramana Mitra: Very interesting. It doesn’t sound like you need to make any change. You just keep executing and put more money into Facebook. Is that correct?
Britt Baker: That works well until your Facebook ad account gets shut down. Sometimes they’ll just do this to businesses. They did this in January of 2021.
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Love and startups go hand in hand for AdCellerant Co-founders Brock Berry and Shelby Carlson, who are helping media companies generate seven-figure revenue streams. Here is our conversation from 2017.
Sramana Mitra: Whoever wants to start, let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?
Brock Berry: Thanks for having us. I’m the Founder and CEO of AdCellerant. I’m from Indiana where I grew up and spent the first 23 years of my life before I was compelled to move to Colorado where the weather is a little friendlier and there were a few more work opportunities.
Sramana Mitra: You said earlier that your preferred funding round is Series A where you put in a million or so in that round. In some cases, you do some seed investment. Could you talk about how Ohio entrepreneurs are getting to Series A? Is there a seed ecosystem that is supporting or is there more of a bootstrapping tendency or bootstrapping culture that is going straight to Series A?
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