Leveraging Channels and Slovenia to build Successful Businesses: Simon Taylor, CEO of HYCU (Part 4)

Sramana Mitra: Let’s go to the sales side. How did you leverage the Citrix channel to reach the customer base?

Simon Taylor: I was in my late 20s. I flew to Fort Lauderdale where the Citrix headquarters was. I walked in and just said I wanted to talk to the Alliances team. I was introduced to Vicky Pomarico who was an Alliance Marketing at Citrix. She said, “I don’t know who you are. I don’t know what your company does.” She spent about an hour with me. I said, “I just want to learn how we can be the best possible partner for you. What are the things that partners do that light you up?”

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1Mby1M Virtual Accelerator Investor Forum: With Julie Lein, Managing Partner at Urban Innovation Fund (Part 3)

Sramana Mitra: Let’s do some case studies of companies that you’ve invested in that you’re passionate about everything. As you talk through them, talk about what they’re doing. Also, talk about at what stage and in what condition you encountered this company. What was it about that situation that made you write your check?

Julie Lein: One example I can give is our first investment out of our current fund in December 2019. The company is called Electriphi. They are a software solution to manage the transition for fleet owners to electric vehicles. This is an area that we’ve been passionate about for a long time. We deeply believe that the electrification of vehicles is coming.

Best of Bootstrapping: Seed Investors Who Like Bootstrapped Startups

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 

I would like to encourage bootstrapping entrepreneurs to start thinking about certain investors as bootstrapping partners. These investors, typically, LIKE capital efficient businesses.

They do not want to force feed capital into companies, unlike certain larger funds.

Their fund sizes are small, and they are set up to make money off smaller exits. [Re: Bootstrapping to Exit]

Please listen to a few conversations to get a feel for the point of view. There are many more on the Seed Capital series on our blog. You can also listen to the 1Mby1M Podcasts for more.

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Meta Leverages AI for Growth

Earlier this month, Meta (Nasdaq: FB), formerly Facebook, announced its first-quarter results that surpassed all market expectations. The company continues to invest in AI and its Horizon platform as it transitions towards a somewhat unclear Metaverse strategy.

Leveraging Channels and Slovenia to build Successful Businesses: Simon Taylor, CEO of HYCU (Part 3)

Sramana Mitra: There is a lot of IP that didn’t quite get anywhere. SuccessFactors is a company that was built exactly how you did it. Lars Daalgard bought the IP at a Redwood City auction and repurposed it. This is a way of building companies if you can locate IP that has value.

Simon Taylor: When we did this, there were about 17 monitoring companies focused on Citrix. All of them were entrenched. Some of them were doing $30 million to $50 million in ARR. Some of them like Splunk were doing billions of dollars a year. Entering a very crowded market like that as a no-brand, the no-name individual is almost crazy.

Thursday, May 5 – 574th 1Mby1M Mentoring Roundtable for Entrepreneurs

Entrepreneurs are invited to the 574th FREE online 1Mby1M Mentoring Roundtable on Thursday, May 5, 2022, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.

If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.

You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!

1Mby1M Virtual Accelerator Investor Forum: With Julie Lein, Managing Partner at Urban Innovation Fund (Part 2)

Julie Lein: What we want to see is execution. You may not have a full-fledged product yet. You may not have everything figured out, but you’re doing things to attract attention. You’re doing things to move the customer feedback forward. That’s what we get impressed about at pre-seed. The definition has changed.

It’s typically that first round of funding, typically, less than two million. In our order of criteria, one is the team and the ability to execute. Two is, we do look at the market. We want markets where you can have a pathway to having a billion-dollar type of exit and beyond.

Best of Bootstrapping: Bootstrapping Algo.ai with Services from Michigan

If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page.

I am always thrilled to see great entrepreneurship in various parts of the world that are off-center. Well, Algo Founder and CEO Amjad Hussain’s journey is a great one from Detroit.

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

Amjad Hussain: I was born in a very small village of Pakistan.

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