Sramana Mitra: There are a couple of trends questions that I want to ask you. What are the adoption trends in your hospital system customer base? What percentage of the hospitals are doing something like this with you right now?
Mark Redlus: Adoption rate is woefully small. We’re in the early adopter phase. We’re not at the bleeding edge, but it’s certainly in the front side of the wave. Intellectually, they know that behavioral health is a lever they can pull in cost of care. I don’t think, practically, they have a way to embrace that.
A lot of the workflow processes that you would just naturally assume are present in health systems are impediments to bringing in digital products that can move the needle on outcomes. It’s your more sophisticated systems that are thinking more strategically about total cost of care or are on the hook for some cost. Those folks are leaning into this in a more meaningful way than your run-of-the-mill average systems.
Sramana Mitra: Another trend question, what is being discussed? You started a little bit by saying in the teen population, there is a lot of impact of social media-related mental health issues. Could you please highlight some of what you’re listening into?
Mark Redlus: The overall trend is that there are over 14 million or so children and adolescents having a diagnosable mental health disorder. That presentation rate is showing up in our assessments. It’s surprising. It’s fairly consistent with what adults look like. When somebody is showing up for a mental health appointment, they have either self-directed themselves into a mental health therapy session or they’ve been referred in.
Almost a third of those folks are presenting some form of suicidal ideation. You’re seeing trends that are pretty consistently similar in the pediatric population, which I think is unbelievable. It’s staggering to think that you could be under 10 years of age and having thoughts of suicide. Clearly, social media and what’s being pushed about in our heads is washing over kids as well. It’s a real trend.
Sramana Mitra: It’s scary stuff.
Mark Redlus: In 2017, our digital tech support to providers helped save more than a dozen suicides. Providers that were already treating patients without the aid of our product would have not identified that patient as having suicidal thoughts or ideation. It has been pretty gratifying to see parents shocked by the fact that their 8-year-old child saying, “I’ve had suicidal thoughts.” They had no idea that that was happening. I don’t want to be too bold, but I think our tech is really helping save lives right now.