Behavioral health is a hairy area to tackle. Read how Tridiuum is creating value in that sector.
Sramana Mitra: Let’s start by introducing our audience to yourself and to Tridiuum.
Mark Redlus: Tridiuum is a digital behavioral health company. Our mission is to integrate behavioral health into total health. I’m the CEO of the company and I took this post after three years in a prior second position in the company. I took this about a year and a month ago. I’m relatively new at the job.
Sramana Mitra: If you could double-click down a bit more on what you mean by managing behavioral health, that would be great.
Mark Redlus: It’s delivered as a SaaS product. It’s situated inside of the health system. It’s typically situated in between the patient and the provider or the clinician. Our product supports the clinical interactions between a patient and a provider that are talking about mental health issues or addiction-related issues. We consider those two areas the primary subcategories of behavioral health.
Sramana Mitra: What’s the delivery model? Who’s the customer? What is the go-to-market strategy of your solution?
Mark Redlus: We’re a B2B company. We deliver direct to regional or multi-region health systems. These are folks who are both payer and provider, or just provider alone but are working in patient or member bases that exceed a quarter of a million people. Our product is sold in a subscription-based fashion to those health systems. It’s based on a recurring per-patient per month fee.
Sramana Mitra: Double-click down on the delivery model. Give us a few uses cases of what kind of behavior are you seeing in how your customers and users are using the system.
Mark Redlus: Our product sits in between a patient and provider. Our product first engages with the end patient using a tablet. Typically, we use iPad in the 600 or so facilities that we’re deployed in right now. That iPad is used as a self-reporting engagement tool. It would look a lot like a health information questionnaire or assessment.
It takes three to five minutes. It’s totally self-paced. It’s handed to the patient when they walk into the waiting room. Just to give you a sense of how strong the adherence is from patients, 97% of patients who start the assessment complete the assessment. We have incredible patient engagement which generates incredible data and outcomes for what we’re doing.
That assessment looks at things like depression, anxiety, PTSD, alcoholism, and drug addiction. Once it’s complete, it synchronizes with the electronic health record. Our product has an integration portion to it. We integrate directly into the health systems that we work with. We have an API and we do that, pretty much, in real-time. That data surfaces in our cloud-based format and it’s also surfaced in the HR or the provider prior to the appointment.