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Thought Leaders in Mobile and Social: Interview with Alex Bratton, CEO of Lextech (Part 3)

Posted on Thursday, Jul 18th 2013

Sramana Mitra: Based on what you have told me, it seems that in being able to deliver these solutions, you are in some cases connecting into other systems. What kinds of other systems are you connecting into, and what do you learn from connecting into those systems? Alex Bratton: One of the fundamentals for what

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182nd Roundtable For Entrepreneurs Starting NOW, Live Tweeting By @1Mby1M

Posted on Thursday, Jul 18th 2013

Today’s 182nd FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Thursday, July 18, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join.

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182nd Roundtable For Entrepreneurs Starting In 30 Minutes: Live Tweeting By @1Mby1M

Posted on Thursday, Jul 18th 2013

Today’s 182nd FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, July 18, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!

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Thought Leaders in Mobile and Social: Interview with John SanGiovanni, Co-Founder and VP of Product Design at Zumobi (Part 6)

Posted on Thursday, Jul 18th 2013

Sramana Mitra: I more or less agree with you that the ability of a click to get into a more immersive user experience is much higher than [with] a TV channel. When you are on the mobile phone and you click on something, instead of a 30-second ad roll there is a real story coming

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Building a Global Software Company from France: BonitaSoft CEO Miguel Valdés-Faura (Part 4)

Posted on Thursday, Jul 18th 2013

Sramana: As you were coming out of Bull and setting BonitaSoft up as a separate company, how did you handle branding? Was BonitaSoft the original brand, or was the brand originally Bonita? Miguel Valdés-Faura: Bonita was the name of the project. Nobody had the Bonita trademark in the first eight years, so this brand is

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Thought Leaders in Mobile and Social: Interview with Alex Bratton, CEO of Lextech (Part 2)

Posted on Wednesday, Jul 17th 2013

Sramana Mitra: To achieve that kind of efficiency and intelligence in the app, did you have to build a configurator in the back end? Alex Bratton: We did not. We had to identify all different types of data – equipment types, facility types, etc. to try to nail down the master data source. Did we

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Thought Leaders in Mobile and Social: Interview with John SanGiovanni, Co-Founder and VP of Product Design at Zumobi (Part 5)

Posted on Wednesday, Jul 17th 2013

Sramana Mitra: How do you see the evolution of video in that context? I agree with you about what you said about long form content – reading an article while at a doctor’s office makes a lot of sense. But presumably there is also a video element to this, right? John SanGiovanni: Totally. Video in

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Building a Global Software Company from France: BonitaSoft CEO Miguel Valdés-Faura (Part 3)

Posted on Wednesday, Jul 17th 2013

Sramana: How did you make the transition from Bull to BonitaSoft? Miguel Valdés-Faura: My role at Bull was not only to deploy Bonita. As the director of the BPM division, I was there to help Bull services worldwide. At times we implemented solutions that were competitors of Bonita. We have had projects in South America

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