Forbes Column 08: The Microsoft-Yahoo! Battle Plan

As you know, I am of the opinion the deal will go through, despite all the scrambling. News is gradually flowing in that Yahoo! doesn’t really have other options in the works. News Corp has declined. AT&T and Comcast are not interested. Google is not an option. Private Equity is also not an option anymore.

So, here’s my Forbes column pondering where Microsoft needs to focus Yahoo to battle Google,
The Microsoft-Yahoo! Battle Plan.

This is going to be a very, very complex merger to integrate, so choosing the battles to fight would be crucial. That would allow Microsoft to slice off big, non-performing chunks of Yahoo’s portfolio, and simplify matters.

This segment is a part in the series : Forbes Column 08