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Forbes Column 08: How Technology Can Save Retailers

Posted on Friday, May 30th 2008

My new Forbes column How Technology Can Save Retailers gets into online brand engagement, focus groups, inventory planning.

This segment is a part in the series : Forbes Column 08

. Connecting With Your Intimate Bot
. The Gap in Google's Defenses
. A Recession-Proof Corner of the Tech Sector
. eBay's Bounce-Back Opportunity
. How To Dig Out Yahoo's Treasures
. The Microsoft-Yahoo! Battle Plan
. What Microsoft Should Do While Yahoo! Dithers
. The Next VMWare
. The Smartest Unknown Indian Entrepreneur
. The Coming Death of Indian Outsourcing
. India - Cash Rich, Product Poor
. How to Save the World's Back Office
. Latin America's eCommerce Leader
. The Next Indo-China War
. The Real VCs of Silicon Valley
. Fund Envy
. Bootstrap Yourself
. The Coming Convergence
. Lighting The Way In India
. Hydro-Alchemy
. How Amazon Could Change Publishing
. A Technological Fix For Education
. How Technology Can Save Retailers
. Mobile Microfinance
. How To Heat Up Solar
. How Chip Toolmakers Can Survive
. Kill The Business Trip
. Water Firm Enlivens IPO Market
. Web-Savvy Authors Reap Fame, Fortune
. Peeking Inside the iPhone
. Bootstrapping, Montana Style
. Entrepreneurs Flock To Online Travel
. Silicon Lazarus
. Carts Ahead Of Horses
. Weapon Of Mass Reconstruction
. Barack Obama' s Finance Lesson
. Stimulus Package For Entrepreneurs
. Building A Smarter Corporation
. Deconstructing The Cloud
. 'SaaS-ing' Back At The Economy
. Web 3.0
. My Adventure With Amazon
. An S.O.S. To Silicon Valley
. OLPC’s Last Billion
. Capitalism Revisited
. Bargains For Private Equity
. President Obama
. Perilous Protectionism
. Healing Health Care
. Stop The Fear Epidemic
. Obama
. 'Edutainment' Needs Entrepreneurs

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Great article! Social networks are the best way for brands to a) understand the market b) reach out to their target audience. Stardoll is one that’s done well.

Helen Zhu Friday, May 30, 2008 at 2:34 PM PT

Perhaps the problem with piloting a line before production in virtual worlds is primarily design theft. It’s a pretty bright idea to rake that attention data consumers give certain products, but I can also see a potential problem with that, because for the most part part “most popular” is inherent in social discovery so that kind of transparency could be potentially counter productive.

Massenet outlines that issue with the downtime from runway to rack. “Now that the Internet has come of age, runway photos travel around the world at lightning speed, and copies of garments land in stores before the designer originals.”

Possible interview leads:

Speaking of which, when do I get my interview? Oh… when I create a successful or intriguing product. Some other day perhaps–dang it.

Jarod McCormick Friday, May 30, 2008 at 5:56 PM PT