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My new Forbes column How Technology Can Save Retailers gets into online brand engagement, focus groups, inventory planning.
This segment is a part in the series : Forbes Column 08
Great article! Social networks are the best way for brands to a) understand the market b) reach out to their target audience. Stardoll is one that’s done well.
Perhaps the problem with piloting a line before production in virtual worlds is primarily design theft. It’s a pretty bright idea to rake that attention data consumers give certain products, but I can also see a potential problem with that, because for the most part part “most popular” is inherent in social discovery so that kind of transparency could be potentially counter productive.
Massenet outlines that issue with the downtime from runway to rack. “Now that the Internet has come of age, runway photos travel around the world at lightning speed, and copies of garments land in stores before the designer originals.”
Possible interview leads: mvm.com https://shenlei.wordpress.com/fashion-research-institute-inc/
Speaking of which, when do I get my interview? Oh… when I create a successful or intriguing product. Some other day perhaps–dang it.
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