Click fraud in online advertising is a huge issue. This interview explore the subject in some depth.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to eZanga.
Rich Kahn: I’m CEO and co-founder of eZanga.com. We’ve been an online marketing firm for the past 12 years. I’ve actually been in the space for more than two decades. With eZanga.com, we’ve been focusing heavily on click traffic. We’re driving traffic to people’s websites. More recently, we’ve gotten into the call space as well. One of our key focus is making sure that traffic coming through our network is clean for our clients so they don’t have to deal with fraudulent traffic issues when buying traffic from us.
Sramana Mitra: Is there a lot of fraudulent traffic that comes in through these clicks?
Rich Kahn: The whole Internet, as a whole, has a lot of fraudulent traffic floating around including some of your best sources like Google and Yahoo!. They all have issued with fraudulent traffic for a number of reasons. We can get into some technical reasons later. Everybody is dealing with some level of fraud. Depending on the source that you read, it’s typically around a third of the traffic on the Internet. >>>
Cyber Security is becoming a bigger threat every day. Every website and app is exposed, vulnerable. This discussion explores the topic in depth, and offers pointers to open opportunities for entrepreneurship.
Sramana Mitra: Let’s start with introducing our audience to yourself as well as WhiteHat.
Craig Hinkley: I’m the CEO of WhiteHat Security. WhiteHat Security is a company that helps customers develop secure software. We’ve been around since 2002. We were the first company who really helped incubate and develop the web application security market. We’re a company of 300 plus employees. We’re headquartered out of Santa Clara with offices in Houston, Pittsburgh, and Belfast, Northern Ireland.
Sramana Mitra: How many customers do you have and what’s the revenue level of the company? >>>