Solo Entrepreneur Building a Venture Scale EdTech Company from India: Cuemath Founder Manan Khurma (Part 6)

Sramana Mitra: You had to develop a new methodology of online learning that would capture some of the nuances of your physical learning and translate that into a methodology that would work online.

Manan Khurma: Not some nuances, but all nuances. Lots of custom development work had to be done. It took us two years to get that right. By the end of 2019, we were in a situation where the online platform was working pretty well. We hired a few hundred students to learn online with us. Our offline student back then was really large – about 40,000 students. Our online was still nascent.

Solo Entrepreneur Building a Venture Scale EdTech Company from India: Cuemath Founder Manan Khurma (Part 5)

Sramana Mitra: The $4 million round got you the teacher scaling process. In that advertising process, what did you learn? What were you advertising for?

Manan Khurma: We were looking for women. That was the initial set that worked for us. At that point, our teacher base was almost entirely women. Because we were home-based learning centers, we were looking for individuals who had some degree of stability. We were essentially looking for married women. If they had kids of their own, that was an added bonus.

Solo Entrepreneur Building a Venture Scale EdTech Company from India: Cuemath Founder Manan Khurma (Part 4)

Sramana Mitra: How were the teachers acquiring students from the neighborhood?

Manan Khurma: Mostly the teachers were relying on their personal networks.

Sramana Mitra: Word-of-mouth.

Manan Khurma: Yes, or you go to your complex and do an event. It was mostly organic stuff. This is how we grew on the demand side for the first few years. We now spent money for acquiring demand. We were getting teachers on board and they were getting students on board.

Solo Entrepreneur Building a Venture Scale EdTech Company from India: Cuemath Founder Manan Khurma (Part 3)

Sramana Mitra: What is the sweet sauce of your curriculum? In the market, we have Khan Academy. There’s a lot of curriculum out there. What is it that you bring to the table in your methodology that is different?

Manan Khurma: The biggest underlying trait is what we call learning by reasoning, which is understanding the why behind the what. Every fact and algorithm that the student is expected to learn, they also need to understand the why behind it. For example, if they’re in grade four and they’re being taught how to add fractions, they also clearly need to understand why their algorithm works. They also need to learn why it’s true.

Solo Entrepreneur Building a Venture Scale EdTech Company from India: Cuemath Founder Manan Khurma (Part 2)

Sramana Mitra: Why would another test prep player buy this business if you were not going to come with it?

Manan Khurma: We spent a little bit of time there. We essentially managed to build a good brand. We had a lot of good curriculum and study materials. I didn’t start the next business right away. This exit was in 2011. Cuemath started in December of 2013. There was about two years.

Solo Entrepreneur Building a Venture Scale EdTech Company from India: Cuemath Founder Manan Khurma (Part 1)

Manan’s professor parents in Amritsar didn’t want him to be an entrepreneur. Now, he is changing the trajectory of Math education around the globe by leveraging an underused workforce: stay-at-home moms with strong mathematics background in India. Brilliant story!

Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?

7 Udemy Courses on How To Build an EdTech Startup

Online learning has exploded in popularity over the last decade. In Covid, the field has found a tremendous force multiplier.

Many founders are now turning to online education for startup ideas. Here’s why: it can be extremely profitable because online courses do not require physical classrooms, startup costs are more affordable and startup time frames are shorter. The ability to scale fast makes this space very attractive for new ventures.

Non-Technical Founder Building a Tech Startup to over $10M: David Moricca, CEO of Socialive (Part 2)

Sramana Mitra: You have a political science and law background. Then you went to McKinsey to do some consulting work. This brings us to 2006 now?

David Moricca: 2005.

Sramana Mitra: What happens then?

David Moricca: I was itching to move from consulting into more of an operational role. Because of my previous background and my interest in education and combined with media, Scholastic jumped out at me. I had an offer with Google. Google had not yet gone public.