Thought Leaders in Healthcare IT: Mark Redlus, CEO of Tridiuum (Part 2)

Mark Redlus: The providers could range from a licensed clinical therapist to a social worker. Those providers will look at it and spend maybe two or three minutes. Typically, in a first intake visit for a mental health issue, the patient would spend the first 20 to 40 minutes of their first appointment talking about everything that we pick up in those three to five minutes.

The efficiency of that intake appointment is extremely robust for both the provider and the patient. They can zero in and target those areas that those patients are presenting. >>>

Thought Leaders in Healthcare IT: Mark Redlus, CEO of Tridiuum (Part 1)

Behavioral health is a hairy area to tackle. Read how Tridiuum is creating value in that sector.

Sramana Mitra: Let’s start by introducing our audience to yourself and to Tridiuum.

Mark Redlus: Tridiuum is a digital behavioral health company. Our mission is to integrate behavioral health into total health. I’m the CEO of the company and I took this post after three years in a prior second position in the company. I took this about a year and a month ago. I’m relatively new at the job.

Sramana Mitra: If you could double-click down a bit more on what you mean by managing behavioral health, that would be great. >>>

1Mby1M Virtual Accelerator Investor Forum: With Kerry Rupp of True Wealth Ventures (Part 4)

Sramana Mitra: What is the go-to market strategy in each of these cases? Are you particularly counting on clinicians recommending this? In that case, are you actively working with the clinicians to get them to recommend?

Kerry Rupp: Interestingly, both business models are available for both businesses. If I take the watch, traditionally the other types of devices in the space were clearly targeted to seniors who were in a place in their life where they were not going to care anymore. It was sold through dealer networks. That market is still available to UnaliWear.

You can imagine that this watch is also opening up a much younger demographic. Let’s say the 70 and up who are still active and maybe playing golf and tennis and doing things, but want that security of being able to connect to a call center if they hurt their head. All of a sudden, there’s a >>>

1Mby1M Incubation Radar 2018: WellWrap, Danville, CA

Joint pain is an ailment that has been around from time immemorial and given the growing overweight population, it can be expected to be a challenge in the future as well. WellWrap is a wearable orthopedic wrap embedded with proven NASA Low Level Laser technology (LLLT) for treating musculoskeletal joint pain without any pain killers. It also helps capture data on patients’ pain levels and vitals so that loved ones and doctors can track their recovery. >>>

Thought Leaders in Healthcare IT: William King, CEO of Zephyr Health (Part 7)

Sramana Mitra: It’s the same kind of architecture that you are doing with your product. You’re catering to the pharmaceutical industry across their use cases and drawing hua ndred sources of data. You’re suggesting a similar architecture but catering to the end user.

William King: Yes. If you think about the great companies, Apple has been an evolution. The iPhone was very much an evolution. You’re right. There’s a continuum as well. You described it nicely. I do think this is an evolution. Health category is an interesting one because you have so many different constituents. It is so fragmented. How one goes about solving the problem of unity is really important. >>>

Thought Leaders in Healthcare IT: William King, CEO of Zephyr Health (Part 6)

Sramana Mitra: Do you have a sense of the state of the union of all that? It seems like Apple is taking a decisive position on trying to play a big role in the quantified self movement. What is your assessment? What’s happening? Who’s doing what? A small startup can’t take Apple on given where they are situated in the ecosystem right now.

William King: I would argue in reverse. A fledgling company has a distinct advantage over Apple. Apple is a well-known company with well-known products and has had great success with those products. They’re a data enabler. Can they help to push the quantified self? Of course. Will they use that in their marketing? Absolutely. Look at Watson in IBM. They talk about predictive and all of the things that Watson can solve. Apple has a long history of playing nice and not playing nice with other people’s datasets. >>>

Thought Leaders in Healthcare IT: William King, CEO of Zephyr Health (Part 5)

Sramana Mitra: It seems like Veeva is a big partner of yours.

William King: Yes, Veeva is a great partner. We’ve got several great partners. You talked about customer relationships. That’s exactly the kind of thing that we can help with. Veeva is an important software partner that relates to that engagement. We have data partners like DRG.

We also have partners in multi-channel marketing. Just a face-to-face visit isn’t always the most effective and certainly not the most cost-efficient. How can people learn online and how can they leverage digital medium? Then, we also have partnerships with services companies that are doing good old consulting. >>>

Thought Leaders in Healthcare IT: William King, CEO of Zephyr Health (Part 4)

Sramana Mitra: What data drives the use case you mentioned?

William King: In our case, multi-variate analysis is a part and parcel of what we do. In that example, I would want to be looking at those three categories that I mentioned – public, proprietary, and purchased data.

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