
Deepak Gupta, Founding Partner at WEH Ventures, discusses his fund’s pre-seed and seed funding strategy for Indian startups.
Sramana Mitra: Tell us a bit about yourself as well as WEH Ventures.
Deepak Gupta: I had been part of the venture ecosystem over the last 20 years off and on. In the last six or seven years, I have been running a fund called WEH Ventures. We are now on our second fund. We do pre-seed to seed investments which are primarily focused on the Indian market. We have a few companies that are facing overseas. We are fairly sector-agnostic.
>>>Sramana Mitra: My observation is that the higher end of the market is extremely active. I wouldn’t say crowded, but there’s a lot of competition. There is concept arbitrage. There have been successful companies built by copying models from elsewhere and then innovating on top of that. That’s happening in the global tech space.
Then there’s the higher-end B2C space where there is this large population of internet users who are quite affluent. The market that you’re talking about, is it as crowded? Is it as active?
>>>Sramana Mitra: You are investing post-revenue. What benchmarks are you using to gauge whether you can build a venture-scale company?
Eva Yazhari: Because we’re a multi-sector fund, a lot of our metrics relate to specific sectors. Often, we’re looking at the growth of average order value. If it’s more of a services company, we’re looking at the growth of their contracts, the relationships that they have, and the booked contracts that they have. A lot of it is centered around the ability of the company to take what it is doing now and take that to scale.
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Eva Yazhari, General Partner at Beyond Capital Ventures, discusses Impact Investing in Africa and India.
Sramana Mitra: Let’s start by introducing our audience to yourself and Beyond Capital Ventures. Tell us a bit about your background and what you’re trying to do with Beyond Capital.
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>>>Sramana Mitra: You said many times that the ecosystem is still immature. Can you underscore the points where you see the Indian ecosystem needing maturity?
Dr. Aniruddha Malpani: Sometimes, it’s the unrealistic expectation on the part of entrepreneurs partly because they don’t understand the grind that startups need to go through. A lot of the diet they’re fed on is the Silicon Valley success stories or the Indian success stories. They don’t understand the emotional angst they need to go through.
>>>Sramana Mitra: It’s wonderful to exchange notes. There are a couple of things you’ve said that I want to underscore. One is the importance of failure. The Indian ecosystem didn’t accept failures for a long time. It’s a cultural change where it’s okay to fail. You’re not penalized.
A very long time ago when I was a young entrepreneur, I talked to a lot of investors all the time. They would say, “We love entrepreneurs who have failed once and are doing it again.” This is deeply underappreciated.
Somebody who has tried it once and failed has already done a lot of learning on somebody else’s dime. It’s a prized commodity for investors.
>>>Somebody who has tried it once and failed has already done a lot of learning on somebody else’s dime. It’s a prized commodity for investors.
Sramana Mitra
Sramana Mitra: Let’s take those two sectors – SaaS and the fintech sectors. In SaaS, the metric is MRR. Do you have a particular metric that you measure by when you’re doing your SaaS investments?
Dr. Aniruddha Malpani: No, numbers can be easily gamed, and they are often not necessarily representative. As long as the entrepreneur has a plausible story and he can convince us, we’re more than happy to look at these investments.
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