CISOs are flooded with Cyber Security Vendors trying to sell them solutions. What are they looking for?
This and other topics are kicked around in this insightful interview.
Sramana Mitra: Let’s start with introducing our audience to yourself as well as TrapX.
Greg Enriquez: I’m the CEO of TrapX Security. TrapX is a security technology provider and services. We provide deception technology and assist enterprises in providing a duplicate of their real network. We provide a shadow network or deception technology in their environment so they can fool attackers and protect themselves from threats in the cyber environment. >>>
Sramana Mitra: Tell me how you got there.
Vince Steckler: It’s basically a few things. When the company went into France, we started at the community side. The competition in France at that time had English language products, which doesn’t really go very real well in France. So we built a French language product. Since everyone in the company was Czech, there wasn’t anyone who knew French but there was one developer who claimed he knew French. It turns out his experience with French was because he had a couple of French girlfriends. The quality wasn’t very good. >>>
Sramana Mitra: I understand what you’re doing. I’m going to ask you to do something for me. You have been in security for a long time. You said you’ve done four companies. Security is a domain where you can only do a startup if you really are a domain expert. When you look around at the current situation in terms of where we are in the industry of the Internet, cloud, and mobile, what are open problems that have caught your eye? >>>
Pravin Kothari: We can actually do encryption of the data in such a way that every country’s compliance requirements can be met. The encryption keys are always in the country. It will never traverse the cloud provider side. The issue with cloud provider security is that even if they do encryption, encryption keys are always with them. Customers cannot keep it. That breaks all the requirements that we talked about. Data cannot go out of the country. Security concerns include insider threat. Even though the policies say they cannot look at the data, they can. They have the keys. They have the data. They can open it up. They can do that. The major concern right now is around public cloud. Even though network security is provided by cloud providers, they are not able to address the real pain point that customers have.
Sramana Mitra: In the scenarios that you’re painting like the password breach vis-à-vis Box, how can you handle that? Let’s say you have a client who’s a Box user and Box does something that exposes these vulnerabilities. How do you tackle that on behalf of your client? >>>
Sramana Mitra: What are the trends in that? I would think that the public cloud vendors – people who provide SaaS as their core business – isn’t it their responsibility to make sure that they’re providing their data and applications in a secure way?
Pravin Kothari: That’s a great question. Every cloud provider like Microsoft, Google, or Salesforce has security. For example last year, ZenDesk got compromised and their customers’ data got stolen. DropBox forgot to check passwords just 18 months ago where they pushed the release build out and did not check the password. During that time, we don’t know how many people can access your documents. Even though they provide network security, there can be issues that can allow hackers to access information. That’s the issue with all these cloud providers. They are doing a reasonably good job, but that may not always be perfect. >>>
Massive cloud adoption has added tremendous velocity to the speed at which business is done these days. However, it has also opened up security gaps. Listen to serial entrepreneur Pravin Kothari’s perspective on the subject.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the company.
Pravin Kothari: I’m the founder and CEO of CipherCloud. CipherCloud is a cloud security company. It’s focused on helping enterprise customers adopt cloud in a secure way. We allow our customers to get more visibility and more control over their cloud adoption.
Sramana Mitra: Let’s take it from an ecosystem point of view. Could you map the ecosystem for us with a slightly high level perspective so that we can figure out where you’re positioning yourselves in that general landscape? >>>
Click fraud in online advertising is a huge issue. This interview explore the subject in some depth.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to eZanga.
Rich Kahn: I’m CEO and co-founder of eZanga.com. We’ve been an online marketing firm for the past 12 years. I’ve actually been in the space for more than two decades. With eZanga.com, we’ve been focusing heavily on click traffic. We’re driving traffic to people’s websites. More recently, we’ve gotten into the call space as well. One of our key focus is making sure that traffic coming through our network is clean for our clients so they don’t have to deal with fraudulent traffic issues when buying traffic from us.
Sramana Mitra: Is there a lot of fraudulent traffic that comes in through these clicks?
Rich Kahn: The whole Internet, as a whole, has a lot of fraudulent traffic floating around including some of your best sources like Google and Yahoo!. They all have issued with fraudulent traffic for a number of reasons. We can get into some technical reasons later. Everybody is dealing with some level of fraud. Depending on the source that you read, it’s typically around a third of the traffic on the Internet. >>>
Cyber Security is becoming a bigger threat every day. Every website and app is exposed, vulnerable. This discussion explores the topic in depth, and offers pointers to open opportunities for entrepreneurship.
Sramana Mitra: Let’s start with introducing our audience to yourself as well as WhiteHat.
Craig Hinkley: I’m the CEO of WhiteHat Security. WhiteHat Security is a company that helps customers develop secure software. We’ve been around since 2002. We were the first company who really helped incubate and develop the web application security market. We’re a company of 300 plus employees. We’re headquartered out of Santa Clara with offices in Houston, Pittsburgh, and Belfast, Northern Ireland.
Sramana Mitra: How many customers do you have and what’s the revenue level of the company? >>>