Here Om and I discuss some the challenges of operating a blog. The industry is in its infancy. In particular, there are difficulties with advertising networks and lack of analytics. SM: Are you following what Time Warner is doing with companies like Adify? OM: I have not. There are several reasons for that, mainly I
Bootstrapping has emerged as a very popular trend recently in the Valley as more entrepreneurs are bypassing Venture Capital. Here I ask Rene about the roll of boostrapping within the Incubator, and also get introduced to SmartFunded. SM: Do you have examples of partners who have been able to bootstrap and avoid VC funding? RB:
Om discusses his vision for the company. SM: When you look at the scaling of the company, what is your vision? Where do you want to take it? OM: I want Giga Omnimedia to be a proper publishing company. Just like companies publish magazines and newspapers, we publish a web / blog hybrid. Just think
Here we review the details of the terms. Companies pay $20,000 per cubicle per year for the Incubator, and in exchange they receive training, facilities and access to expertize. SM: Does that $20,000 also give them access to the SalesForce.com platform? RB: We do not charge for building upon the platform. When you start to
Publication businesses earn their revenues through advertising. Running a blog requires a great Ad Network partner to achieve success. for Om that has been FM. SM: When did you sign up with FM? OM: Right out of the gate, before I even left my job I had already signed. I think it was the end
Here, René explains the benefits Salesforce.com receives from the Incubator initiative. The idea is very new to the marketplace, so the effectiveness of it remains to be seen, although common sense indicates this is a solid business plan which we are bound to see replicated in many industries from this point on. SM: What is
Salesforce.com has developed a truly intriguing concept with the Incubator. I wanted to get a bit of background on the history of the project before we delved into how its working. SM: I am going to focus our discussion primarily on the Incubator, however feel free to include experiences from the broader AppExchange. What was
Om navigates his destiny through the market downturn … SM: Red Herring crashed too didn’t it? OM: Red Herring lasted a bit. As the market started to turn down, I think it was in September 2001, just before 9/11, I got a chance to go back to New York because I had not felt comfortable