SM: What is your target customer? (Please provide a good segmentation perspective) JS: Our target clients include publishers and information providers who seek to maximize the value of their content. Many of these publishers support a network of properties, and employ Inform’s technology to offer more value to their users across sites. We also operate
SM: Describe some of your team building experiences. Is your management team complete now? KR: Finding the right executive team members can be a nerve-wracking experience. You are essentially giving a huge amount of responsibility to a person who in many cases you’ve only known for a few weeks during the interview process. A key
It turns out that both Jim Satloff and I happen to be Artificial Intelligence aficionados. What you read here is a discussion on Inform’s Natural Language Processing (NLP) based technology that attempts to create an interesting value proposition for publishers on the web. AI has been a notoriously difficult technology genre with big promises and
SM: What stage are you at now? Revenue? Profitability? Traffic? Customers? Users? Any other metrics you track? KR: We launched our service in Q2 of this year, and the response has been fantastic. We’ve already signed up our first set of paying customers, which is a great milestone for us. Initially, our primary goals are
SM: If I were to publish books through Blurb based on my blog writings, I would need to be able to have a paperback that sells for $5-6. I would also need to have a customized storefront on my site that seamlessly ties into yours, so that you can fulfill the order. Can I do
SM: What are your top target segments? KR: We are finding a lot of success with Sales Operations managers, VP of Sales and also the CFO or Director of Finance at small and medium size companies. Those with a slightly distributed workforce and who don’t want the hassle of managing the cost associated with traditional
SM: Describe the value proposition of LucidEra, including differentiation versus the rest of the market. KR: LucidEra combines sales and financial data to give users at small-to-mid sized businesses powerful insight into the effectiveness of their entire sales operations process (including quotas, pipeline, revenues, and expenses). We firmly believe that just like the everyday consumer
SM: How did you penetrate the market and get early traction? EG: Word of mouth driven by a great and viral product and turbo charged with amazing PR. SM: What stage are you at now? Revenue? Profitability? Traffic? Titles? Any other metrics you track? EG: Blurb expects turnover between $5-10MM in 2007, its first full