Very few software companies have been built from Europe with a global footprint. I am about to bring you the story of one that is growing nicely. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Gero Decker:
Sramana Mitra: There are two conditional clauses in there: 45 years old and having done that before. I would vouch to say that if you had done this before, it wouldn’t matter how old you were. If you had credibility and track record of having done a successful venture before, anybody will sign a term
Sramana Mitra: What about your financing strategy? After that $1.3 million you raised in 2014, what other financing have you raised? Mike Whitmire: In 2014, we got to a good recurring revenue clip, and then I went back out to do our Series A. We closed $6.5 million in Series A funding, which was led
Sramana Mitra: In B2B sales, we actually use a methodology that’s our own. We call it the Sales 2.0 methodology. We do email marketing and lead nurturing, which is basically funnel management. That’s actually a scalable and repeatable process. Investors like that scalability and repeatability very much. It works. Mike Whitmire: It very much does.
Mike Whitmire: It came to my attention that both of us were heading to this lunch under the assumption that we were going to quit on each other. That was how low of a point it was. We sat down and acknowledged that this wasn’t working. That was when we went back to the Amplify
Sramana Mitra: You got into this accelerator. You got your co-founder. We are now in late 2012? Mike Whitmire: This is mid-2013. Sramana Mitra: What happens next? Mike Whitmire: My second co-founder Chris Sluty joined us. I went to Syracuse with him. We majored in accounting. In college, I knew I wanted to start my
Sramana Mitra: When you started in 2012, how did you get your business off the ground? Mike Whitmire: When I started, I was just a senior accountant. I had no money. I had no entrepreneurial experience. My first line of thinking was, “If I’m going to start a SaaS company, I’d probably need to take
When Mike started FloQast, no one knew about Blackline or the account reconciliation opportunity. Although Blackline was already a sizable company, it was little-known, bootstrapped, and away from the public eye. Read how FloQast went for the same market, although with a different positioning, and achieved success. Sramana Mitra: Let’s start at the very beginning