SM: Describe some of your team building experiences. Is your management team complete now? SS: Our management team is more or less complete. With that said, I’m always looking to add 1-2 more people. From a people perspective, I am constantly looking at roles to fill in to support the growth of the company. At
SM: What stage are you at now? Revenue? Profitability? Traffic? Customers? SS: We’re at a very good stage. We have more than 600 global organizations in publishing, technology, life sciences, government, and financial services that rely on us. These are large companies that have a need for our solutions, such as Business Objects, Cisco Systems,
SM: How big is the market? How do you calculate TAM? What is your business model? SS: When looking at adoption of broadband worldwide, combined with the need for global communications, the TAM is large. Over the last few years, we have seen webcasting emerge as a key tactic for corporate marketing initiatives and lead
SM. Where did you get the idea for your current venture? What is your domain experience in the segment? SS: When I joined ON24 in 1998, we had 2-3 people. We were using streaming audio and video but the business model had not been developed. I saw that as an opportunity because streaming was in
SM: Please describe your personal background : Family, upbringing, early career, etc. leading up to this venture. SS: I grew up in New Delhi, India and my dad was a senior military officer. We had a lot of change every two years as we moved from place to place. This taught me how to make
SM: How big is the market? How do you calculate TAM? What is your business model? UM: One way to calculate TAM is by the money available to spend today on sales intelligence. This includes licenses to database information, such as Hoover’s. There’s about $5-10 billion spent today on this in the US market alone.
One of the things I did when I designed the Intarka product was that I went and interviewed tons of really good sales people to understand the various kinds of tactics they use to prospect. To this day, this experience has always helped me in my various business development activities, and has today become second
SM. What was the market landscape like when you founded the company? Competition? Competitive Positioning? UM: The market landscape did not include any “true” competitors at that time and still do not today. InsideView represents a unique technology that uses Web 3.0-type features to address sales issues in the enterprise. Although they aren’t true competitors,