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Making SMEs Run Smoothly: René Lacerte’s Cashview (Part 7)
SM: How do you recruit customers? RL: A number of ways. The Web-based marketing techniques out there have worked very well for PayCycle. Search engine optimization, search engine marketing are all things we are doing here as well. We are just in the beginning of working on that. SM: What are the keywords people have
Making SMEs Run Smoothly: René Lacerte’s Cashview (Part 6)
SM: Do you have Cashview integrated with QuickBooks? RL: It is integrated with both QuickBooks desktop software and their online software. We also do general entries for other accounting applications and we will continue to do integration with other accounting applications as we grow. SM: What is the size of the businesses that use this
Making SMEs Run Smoothly: René Lacerte’s Cashview (Part 5)
SM: More of an ADP model, or really an effective SaaS model. RL: Yes, and ADP has not actually adopted to the Web. The powers of having the data remotely stored; the power of having multiple people access it; the powers of having multiple people update it without telling your customer and having one version
Eric Benhamou: The Saga Of Palm (Part 14)
SM: This has been a very interesting discussion. Anything else you would like to add before we conclude, especially about your personal situation at present? EB: On a personal level, things have worked out pretty well in the sense that I believe in ten year cycles – at least for me. I think, you can
Making SMEs Run Smoothly: René Lacerte’s Cashview (Part 4)
SM: What are the values you espouse at Cashview? RL: I want people to be passionate about what they do and how they do it. I want people to be dedicated in helping each other as well as the customers. Everyone should be committed to customers, fellow employees and the success of the company. I
Making SMEs Run Smoothly: René Lacerte’s Cashview (Part 3)
SM: How did you fund the first phase for Cashview? RL: We had some Angels. We raised about $1.5M from some friends, which kept us going for a year and a half. I talked to 80 venture capitalist for PayCycle in the Fall of 2000. I had phone conversations with 20, meetings with a dozen,
Eric Benhamou: The Saga Of Palm (Part 12)
Palm’s Elevation Partners deal is a smart move to give the cmpany its best shot at a turnaround. Jonathan Rubinstein joins as Executive Chairman, as part of the deal, and the transition is due to happen soon. SM: What about the CEO though? EB: What was critical was to be able to add this talent
Making SMEs Run Smoothly: René Lacerte’s Cashview (Part 2)
SM: What is your educational background? RL: I went to school at Stanford and ended up with a Masters in electrical engineering and an undergraduate in economics. When I was looking for a job, a lot of consulting firms came calling. They were saying “Come work with us. You will work 80 hours a week