SM: You arrived at Novell to take charge of a project that was far behind schedule. What was your strategy at that point? SA: We spent a lot of time thinking about what we could do with the technology, specifically how to get it to the market. We made the decision, relatively quickly, to deliver
SM: I find it fascinating that you started as a tech writer and moved all the way to a VP of marketing. Can you tell us more about that experience? SA: The first company I worked for folded into Unisys. They had an advanced R&D group and I worked for them as a technical writer.
Most technology executives with over 20 years of experience did not start their careers as English professors. They certainly don’t start as British literature PhDs teaching in Louisiana. Meet Steve Adams, CEO of Sabrix. Anything but ordinary, Steve has tremendous vision and an incredible track record of success. He worked his way from an entry-level tech
SM: How does this fit with Guardian’s growth plans? RA: They are entering India, and they are entering the US, which is one of the reasons they bought us. They believed in our growth plans.
SM: Can you talk about the recent sale of the company? RA: We were in the middle of raising our second round. We decided somewhere, probably mid last year, that we could leverage more money.
SM: Who are your primary advertisers? What is the source of revenue? RA: Over the years it has broadened quite a bit. The focus quickly expanded to cover all digital media.
SM: When did you finally close the investment deal with Alan Patricof? RA: It was in the middle of 2006. I believe it closed in June.
SM: You turned down some private investors, what about institutional investors? RA: We started to get interest from companies who wanted to buy us in late 2005. I had a friend who had a friend who helped me sort through it, and we went through the normal gyrations.