SM: Do you plan to implement technologies like knowledge bases, automated web self services, and other similar systems? JB: Bingo. The first thing you do in healthcare is solve existing problems. Once you have the solution implemented, then you can start asking how to improve the solution, and you do that on your own time.
SM: Last year you were a $140 million company, correct? JB: Correct. The fourth quarter’s revenue rate was 47% higher than the fourth quarter of the year prior. You can imagine things are continuing to grow.
SM: You have innovated a rules engine that drives claims filing, which I am assuming has a bunch of codes and other data you have to file against for the claims to be processed. Would you classify what you have done as an expert system? JB: An expert system intends to imply artificial intelligence whereas
SM: You essentially built a patient information system. JB: Exactly. We had plans to eventually start billing, and by 1999 we were well on our way down that route.
SM: Entrepreneurs often have a chip on their shoulder from sources such as their families or surroundings. Do you think that applies to you? JB: I had relatives who were in public service and people were casting stones at them, forming opinions about me, my parents and my brothers, without really knowing me. Perhaps that
SM: Jonathan, let’s start with your background and your personal story. JB: I grew up in New York City. Medicine was the only career that nobody had done yet in my family, so I figured that would be a good career for me. I could be the best in my family in my profession and
SM: Was Atrica focused on service providers as well? VR: We were focused on helping businesses get broadband services like high-speed data. We thought Ethernet would be driven by the broadband requirements of businesses and homes and expected that businesses would come first, which indeed happened.
SM: You moved on from Redback in May of 2001. What came next? VR: I joined Atrica, which was about Ethernet. When I was at Redback a lot of us were talking about how Ethernet was going to dominate and that SONET would transition into an Ethernet network. Ethernet was already data-centric. The only thing