Helping Moms Juggle: Juggling Mother Sara Sutton Fell, CEO of Flexjobs (Part 4)

SM: I have noticed a trend where a lot of people are dropping out of their careers to become stay-at-home moms. What are your thoughts on that? What do you see happening? SS: Boulder is a very work-life balanced place. People move there because they want to be able to play. Local employers have more

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Helping Moms Juggle: Juggling Mother Sara Sutton Fell, CEO of Flexjobs (Part 3)

SM: You made that transition right before the bubble. When did you actually sell JobDirect? SS: The deal closed in July of 2000. It was hard to go from such optimism; it was a very difficult time. I was dating my husband at the time. We decided that after four rounds of layoffs at the

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Helping Moms Juggle: Juggling Mother Sara Sutton Fell, CEO of Flexjobs (Part 2)

SM: I think straight out of college is a great time to do entrepreneurship. You don’t have families to support or any big liabilities. If it doesn’t work you can always go do something else! SS: Exactly. There was a freedom because we knew that if it did not work we would go back to

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Helping Moms Juggle: Juggling Mother Sara Sutton Fell, CEO of Flexjobs (Part 1)

Sara is the CEO of Flexjobs. Prior to this, she was the co-founder of JobDirect, an entry-level job service for college graduates. After JobDirect, she founded Flexjobs to promote professional, legitimate telecommuting jobs. Flexjobs embodies the telecommuting philosophy, and its own staff is located throughout the country where they work from their homes. SM: To

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Innovating In Sustainable Building Materials: Hycrete CEO David Rosenberg (Part 7)

SM: How big is the TAM in the US? DR: The concrete market is a $300 billion market. If you slice that into waterproofing and commercial construction, then that number becomes smaller.

Innovating In Sustainable Building Materials: Hycrete CEO David Rosenberg (Part 6)

SM: Do you provide anything other than materials to construction sites? DR: We provide materials and services. We do not do the construction but we are involved in the design and implementation side. We are constantly educating contractors about the new paradigm in construction.

Innovating In Sustainable Building Materials: Hycrete CEO David Rosenberg (Part 5)

SM: When you look at the 150 projects you have been a part of, have you noticed any patterns in regards to who your early adopters are? DR: Our value proposition has led to great word-of-mouth advertising, which is how people are finding us. I speak at a lot of cleantech conferences as well.

Innovating In Sustainable Building Materials: Hycrete CEO David Rosenberg (Part 4)

SM: Was the funding you raised from venture capitalist based on your value proposition of durability or was it based on your value proposition of waterproof construction? Can you tell me about your funding strategy? DR: Our A round, which was in the single digits, was based on the durability business model. We raised that

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