SM: Why did you list in China instead of Hong Kong? JW: The main decision was made by the CEO and CFO. Since I did not make the decision directly, I cannot say what were the final reasons for choosing the Chinese markets over the Hong Kong markets.
SM: Is Made-In-China a public company? JW: Yes, we went public last year. We went public in China.
SM: Your business model is basically paid subscription and advertising fees from suppliers. Buyers get to use the site free. Do you have any other revenue generating aspects of your business? JW: We actually try to provide additional trader oriented services for the buyers and suppliers.
SM: Let’s delve more into your search engine traffic strategy. You said that search engine traffic accounts for anywhere from 20% to 30% of visitors to your site. Are you including optimization of your site as well as paid search advertising in that traffic volume? JW: Yes. We include all search engine traffic and follow
SM: Tell me more about your website. Is it entirely in English? JW: We have two languages for our site, English and Chinese. The English portion of the site is targeted at the international trade market, such as importers. The Chinese side is targeted at the domestic Chinese market, which would primarily be the manufacturers
SM: Was your strategy to consolidate Chinese exporters on one side and worldwide importers on the other side and then let them connect through your Web services? JW: Yes. The idea was to put suppliers and buyers on a single site so that they could meet.
Joseph Wong is the vice president of Made-In-China.com, which was developed and is operated by Focus Technology Co, Ltd. Focus Technology is a pioneer and leader in the field of electronic business in China and was founded in 1996 with the mission of enabling clients to decrease costs and increase sales and profits with effective
SM: Is RingCentral larger than you are? ST: Not necessarily, but I can’t say for sure. The only thing I really know about them is that they have raised a couple rounds of venture capital. I never look at competitors and worry about what they’re doing. I don’t believe they are much bigger than we