Bringing Together Content And Commerce In Men’s Fashion: JackThreads Founder Jason Ross (Part 6)

Sramana: What merchandise category is the most active for JackThreads? Jason Ross: There is activity across the board. We have been very successful with t-shirts, pants, denim, accessories and watches.

Bringing Together Content And Commerce In Men’s Fashion: JackThreads Founder Jason Ross (Part 5)

Sramana: How long did it take recoup your investment and become cash flow positive? Jason Ross: It took a couple of months once we received publicity from the blogs.

Bringing Together Content And Commerce In Men’s Fashion: JackThreads Founder Jason Ross (Part 4)

Sramana: In the beginning, did you have different merchandise for sale every day? Jason Ross: In the beginning we did sales three times a week, and we rotated the merchandise so each sale had something new. A couple of months later we had enough of an audience to move to sales five days a week.

Bringing Together Content And Commerce In Men’s Fashion: JackThreads Founder Jason Ross (Part 3)

Sramana: How did you finance that inventory? Jason Ross: I financed it from my savings, from the money I made on my first business, and debt. I never raised any money. Everything was bootstrapped.

Bringing Together Content And Commerce In Men’s Fashion: JackThreads Founder Jason Ross (Part 2)

Sramana: How did you go about launching the company? Jason Ross: It was a long and joyful journey. In January of 2006 I wrote the business plan despite having no fashion industry or e-commerce experience. I made a pact with myself that whatever barriers would come up would not stop me and that I would

Read Full Article »

Bringing Together Content And Commerce In Men’s Fashion: JackThreads Founder Jason Ross (Part 1)

Jason Ross founded JackThreads in Columbus, Ohio. Ross graduated from Ohio State in 2003 with a BSBA in finance. The idea for the July 2008 launch of JackThreads.com came from Ross’s interest in street wear and men’s contemporary fashion, plus his appreciation of a good deal. Ross saw the company as a more discreet way

Read Full Article »

Accelerating Global E-Commerce: Adyen Cofounder Peter Caparso (Part 7)

Sramana: What does your team want to do with this company? Are you ultimately looking to sell it or build it into a larger company? Peter Caparso: We honestly think we have something here. The market has responded favorably. In the short term we will remain focused on building the business. I will never say

Read Full Article »

Accelerating Global E-Commerce: Adyen Cofounder Peter Caparso (Part 6)

Sramana: What type of impact do your sticky payment pages provide your customers? How big of a selling point is that feature? Peter Caparso: The one-click payment really helps our customers to increase revenue. It has taken their conversion rates from 72% to 95%.