40 Million Dollar Company, Paying Dividends, Growing Steadily: 3CInteractive CEO John Duffy (Part 5)

Sramana: Of your technology and administrative offerings, what is your core value proposition? John Duffy: The technology enables us to deliver our administrative offering which is our core value proposition. Our sweet spot is ensuring that compliance is handled properly. Carriers are always up to date with what our clients are doing and that they

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40 Million Dollar Company, Paying Dividends, Growing Steadily: 3CInteractive CEO John Duffy (Part 4)

Sramana: Why did you move from a processes-oriented business to a company that developed technologies when there were already other larger companies building communication technologies in the same space? John Duffy: One of the things we were concerned about when we first got into this business was that the technology would change very quickly. I

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40 Million Dollar Company, Paying Dividends, Growing Steadily: 3CInteractive CEO John Duffy (Part 3)

Sramana: When you sold that company in 2002, you received a return. Had you had any other returns from other businesses, or was that the first? John Duffy: That was the first, and to date it has been the only exit I have ever had. I did well, but I did not get rich by

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40 Million Dollar Company, Paying Dividends, Growing Steadily: 3CInteractive CEO John Duffy (Part 2)

Sramana: How did you move from MCI to join your mentor’s company? What was the sequence of events? John Duffy: In 1993, when I was at MCI, I had a customer call me and tell me that he had developed a bulletin board system for Star Trek fans. It was a computer program that people

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40 Million Dollar Company, Paying Dividends, Growing Steadily: 3CInteractive CEO John Duffy (Part 1)

John Duffy is a serial entrepreneur with extensive experience in communications and payment processing. At 3Cinteractive, John is responsible for setting corporate strategy, driving revenue, and helping to maintain the company’s key relationships with customers and vendors. Prior to co-founding 3Ci, John built several successful companies in various industries. John lives in Delray Beach, Florida,

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Zero To 17 Million Using SEO And PPC, No External Financing: E-Commerce Entrepreneur Mercia Tapping, CEO Of Boston Green Goods (Part 7)

Sramana: How do consumers find out that you have this consultative phone selling option when they visit your website? Mercia Tapping: When consumers go to the product page and they press an expert review tab or scroll down, they will find that information. We also get a lot of word-of-mouth advertising at this time. People

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Zero To 17 Million Using SEO And PPC, No External Financing: E-Commerce Entrepreneur Mercia Tapping, CEO Of Boston Green Goods (Part 6)

Sramana: It is a daunting task to compete against a Best Buy or Amazon.com, both of which sell products in your category. It seems you have taken innovative approaches to let you keep momentum. Mercia Tapping: The better manufacturers do not sell on either BestBuy.com or Amazon.com.

Zero To 17 Million Using SEO And PPC, No External Financing: E-Commerce Entrepreneur Mercia Tapping, CEO Of Boston Green Goods (Part 5)

Sramana: Where did you turn to obtain subscribers for your print catalogue? Mercia Tapping: In terms of marketing the catalogue, we used our own customer database, which was substantial. Sramana: How many customers do you have? Mercia Tapping: In theory, we had over 50,000 new customers a year.