Morphing a Consulting Business to a Cloud Computing Product Company: Bill Loumpouridis, CEO of EDL (Part 7)

Sramana: Are the increased e-commerce metrics experienced by LI-COR a direct result of their use of CloudCraze? Bill Loumpouridis: Yes. They have used CloudCraze in a manner that has allowed them to focus on their business, not on running an e-commerce architecture and the associated challenges.

Morphing a Consulting Business to a Cloud Computing Product Company: Bill Loumpouridis, CEO of EDL (Part 6)

Sramana: You must have dedicated a substantial amount of resources into developing CloudCraze on the Force.com platform. Bill Loumpouridis: Yes, we have, and it remains ongoing today. We have dedicated developers and support staff. It is a significant ongoing investment.

Morphing a Consulting Business to a Cloud Computing Product Company: Bill Loumpouridis, CEO of EDL (Part 5)

Sramana: Clearly you have enormous domain knowledge in the e-commerce space collected over a decade. Now you are bringing that knowledge to a new cloud delivery model. Bill Loumpouridis: Salesforce’s objective is to be an enterprise platform. We fulfill a big part of that requirement. By demonstrating our capability, we become the poster child for

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Morphing a Consulting Business to a Cloud Computing Product Company: Bill Loumpouridis, CEO of EDL (Part 4)

Sramana: Does that mean that your Comergent business went away? Bill Loumpouridis: It did not go away. In 2007, I saw the trend that would take us away from traditional premise-based application development and move us toward cloud development.

Morphing a Consulting Business to a Cloud Computing Product Company: Bill Loumpouridis, CEO of EDL (Part 3)

Sramana: How did you establish your relationship with Comergent? Bill Loumpouridis: Entering business partnerships like the one we did with Comergent is crucial and difficult. Establishing that relationship came through my personal business network. When the dot-com crash happened I reached out across my network and had a lot of conversations with people across the

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Morphing a Consulting Business to a Cloud Computing Product Company: Bill Loumpouridis, CEO of EDL (Part 2)

Sramana: Where did you apply the object-oriented paradigm? Did you go to IT organizations in Chicago-area enterprises? How did you generate business? Bill Loumpouridis: As specialized consultants we tried to align ourselves with some larger companies that were going to market and needed our skill set. Larger companies would then pull us into more deals.

Morphing a Consulting Business to a Cloud Computing Product Company: Bill Loumpouridis, CEO of EDL (Part 1)

Bill Loumpouridis is the CEO and founder of EDL Consulting. Prior to EDL he served as vice president of CRM at iXL, regional customer relationship management (CRM) practice leader at PricewaterhouseCoopers, founder of Strategic Technology Resources (STR), founded Strategic Technology Resources, and served as an executive manager at Lante Corporation. He studied math and computer

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Bringing Together Content And Commerce In Men’s Fashion: JackThreads Founder Jason Ross (Part 7)

Sramana: I am a big believer in putting user-generated content on your site, because it captures a huge amount of organic search traffic that you do not have to pay for. What is your current traffic level, and how do you propose to grow your traffic and subsequent business? Jason Ross: We were acquired in

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