Can You Do It All? Amy Pressman, President of Medallia (Part 3)

Sramana: What are the advantages to being in the Valley, from your perspective? Amy Pressman: It is an incredibly energizing location. When you are feeling oppressed by the day-to-day challenges of a startup, it is great to be around other people who have succeeded and are willing to encourage you. There is an energy that

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Can You Do It All? Amy Pressman, President of Medallia (Part 2)

Sramana: Did you decide to go into the media industry, or did you decide to go somewhere else? Amy Pressman: Unfortunately, coming out of business school in Europe I found that the only jobs that would pay the student loans were in investment banking and consulting. I did that for three years in Norway.

Can You Do It All? Amy Pressman, President of Medallia (Part 1)

Amy Pressman is the president and co-founder of Medallia, a company she envisioned while she worked as a consultant for the Boston Consulting Group. She has also worked as an independent consultant for technology-based companies in Silicon Valley, an investment banker at Goldman Sachs, and a legislative aide on Capitol Hill. She has an MBA

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Bootstrapping From Arizona To 36 Million Dollar Series A Valuation And Silicon Valley Venture Capital: Infusionsoft CEO Clate Mask (Part 8)

Sramana: Have you raised any additional funds? Clate Mask: No. One of the investors who did the Series B wanted to invest more, so we allowed them to add a few more million dollars last year. We did the Series B in November, and it was a terrible time in the market.

Bootstrapping From Arizona To 36 Million Dollar Series A Valuation And Silicon Valley Venture Capital: Infusionsoft CEO Clate Mask (Part 7)

Sramana: We have a lot of entrepreneurs who are building companies outside of Silicon Valley. Summarizing your experience as an entrepreneur outside the Valley, you bootstrapped your company to the point of solid revenues and did late-stage financing with Silicon Valley investors. Clate Mask: Exactly. We were able to get enough traction such that when

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Bootstrapping From Arizona To 36 Million Dollar Series A Valuation And Silicon Valley Venture Capital: Infusionsoft CEO Clate Mask (Part 6)

Sramana: What was raising your first venture round like? Clate Mask: First, we developed our long-term strategy. We decided to build an integrated marketing and sales system that small businesses could use to grow their businesses quickly. We raised a small angel investment [round] in 2007, where we took on $500,000 as debt that we

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Bootstrapping From Arizona To 36 Million Dollar Series A Valuation And Silicon Valley Venture Capital: Infusionsoft CEO Clate Mask (Part 5)

Sramana: Let’s explore your friends and family round a bit more. Whom did you choose to approach, what kind of denominations did you take, and what were the pros and cons of your management of that round? Clate Mask: We could not get any banks to lend us any more money because we did not

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Bootstrapping From Arizona To 36 Million Dollar Series A Valuation And Silicon Valley Venture Capital: Infusionsoft CEO Clate Mask (Part 4)

Sramana: When you first started your PPC campaign, what was the lay of the land? What was your assessment of available keywords that were affordable for you to advertise with? Clate Mask: This was before the days of Google AdWords. Overture had a search term suggestion tool, and it was fascinating to see the number

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