Sramana: I am a huge fan of the thought leadership and processes that Salesforce.com has brought to our industry, as well as the evangelizing of a completely new paradigm. What are some of your key reasons for success? Jim Burleigh: There were a few different things that came together at one point that made salesforce.com
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Jim Burleigh is the CEO of Cloud9 and a veteran of SaaS businesses having served as a senior executive at Navis, and salesforce.com. In addition, he served as the CEO of SmartTurn, the leading SaaS warehouse and inventory management solution, immediately prior to joining Cloud9. His
Sramana: Many years ago I wrote about the notion of the extended enterprise. What you are doing is facilitating the extended enterprise. I have a model for enterprise 3.0 which includes much of what you have described. Greg Johnsen: It is funny that you used that term. When we won Hewlett-Packard in 2000, even though
Sramana: How do you message around building a centralized platform that shares supply chain business objects among multiple parties? How do you communicate security and collaboration concurrently? Greg Johnsen: This past year we have had a shift in how we talk about the company during our second or third meeting. You can’t do this in
Sramana: How much add on revenue does a major enterprise customer provide when they bring along all of the additional suppliers? Greg Johnsen: When you win big customers, say five or six, and a single third party logistics provider such as DHL services for each one of them, the impact is that their commercial organization
Sramana: When you started GT Nexus, who were your first customers and what did they buy? Greg Johnson: We started the company in 1998 and we won the consortium deal in 2001. In 1999 we were focused on building the software platforms we needed and by 2000 we were talking to the big carriers and
Sramana: How did you make the transition from a generic on-demand business platform into a logistics market company? Greg Johnsen: We started to optimize our existing generic business platform and transform it into a domain platform for supply chain. That encompassed things like purchase orders, shipments, inventory, invoices and payments. We were off and running.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Greg Johnsen is the executive vice president of marketing and co-founder of GT Nexus. GT Nexus is a great example of what I describe in my enterprise 3.0 definition (Enterprise 3.0 = (SaaS + EE) and Enterprise 3.0 = (SaaS + EE + SME+TWS). Mr. Johnsen