Capital-Efficient Customer Acquisition, Company Building: ReTargeter CEO Arjun Dev Arora (Part 6)

Sramana: What does your competitive landscape look like? Arjun Dev Arora: It is very interesting. There are a couple of players who are working on the very high end of our market. They focus on e-commerce players who have 500,000 unique users. They are doing dynamic re-targeting. There are companies like Dapper and Criteo.

Capital-Efficient Customer Acquisition, Company Building: ReTargeter CEO Arjun Dev Arora (Part 5)

Sramana: You started this company in 2009. Could you talk about the companies ramp and what strategies you have used to achieve that? Arjun Dev Arora: Initially, a lot of our ramp was based on referrals. Eventually, we started to do some more formal marketing programs. We started sending out emails, we made AdWord buys,

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Capital Efficient Customer Acquisition, Company Building: ReTargeter CEO Arjun Dev Arora (Part 4)

Sramana: What is the technology behind ReTargeter that enables your clients advertisements to show up on the New York Times website? Arjun Dev Arora: The foundation of the technology is based on real time bidding. We buy an impression in real time on sites like the New York Times. When a visitor to an online

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Capital-Efficient Customer Acquisition, Company Building: ReTargeter CEO Arjun Dev Arora (Part 3)

Sramana: What type of companies were you looking for? Did you have a particular market segment you built your concept around? Arjun Dev Arora: Our segmentation was really built off pricing. We started selling the product at $500 a month. That automatically cut out a lot of the very long tail such as plumbers and

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Capital-Efficient Customer Acquisition, Company Building: ReTargeter CEO Arjun Dev Arora (Part 2)

Sramana: Once you had conceptualized ReTargeter, what steps did you take to get the company off the ground? Arjun Dev Arora: I had the pleasure of meeting some great people in San Francisco. Things at Yahoo were shaky. I asked to be laid off and unfortunately was not. There was a lot of attrition, so

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Capital-Efficient Customer Acquisition, Company Building: ReTargeter CEO Arjun Dev Arora (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Arjun Dev Arora is the founder and CEO of ReTargeter, a company that serves ads to web audiences after they leave their clients’ websites. Prior to founding ReTargeter, Arjun was the head of business development of Yahoo Real Estate. Prior to working for Yahoo, he worked

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Revolutionizing the Limousine Service: Limos.com CEO T.J. Clark (Part 7)

Sramana: What other international destinations are you serving besides India and Europe? T.J. Clark: South America, China, and the south of Africa, which includes Nigeria and South Africa. Sramana: I was not expecting you to say Africa. Is there anything in particular driving that market? T.J. Clark: There is demand and successful commerce. Nigeria is

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Revolutionizing the Limousine Service: Limos.com CEO T.J. Clark (Part 6)

Sramana: You mentioned that Uber is trying to get the taxi market segment. Are you going after that as well? T.J. Clark: We are with price parity. We want to get you in a Town Car at a price point that is within 10% of the taxi, tip included. We are going to launch our

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