Online Audience Sampling Scaling Super Fast: uSamp CEO Matt Dusig (Part 6)

Sramana: What kind of audiences can people expect to reach through uSamp? What demographics do you have? Matt Dusig: We have a very broad offering. We offer services primarily to market research agencies that run a variety of studies for any number of clients. A single client could come to us wanting soccer moms, and

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Online Audience Sampling Scaling Super Fast: uSamp CEO Matt Dusig (Part 5)

Sramana: During the time you waited out your non-compete you started three other websites with varying degrees of success. What happened next? Matt Dusig: In 2005 we went out to raise some money for our three business concepts. There is a lesson to be had in focus, and we had some challenges trying to do

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Online Audience Sampling Scaling Super Fast: uSamp CEO Matt Dusig (Part 4)

Sramana: What were the circumstances behind that acquisition? Did they approach you? What was the rationale behind selling? Matt Dusig: They came to us in the summer of 2004. They were going public in August and they wanted to make an acquisition. They made us an offer that we laughed at. At the time, we

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Online Audience Sampling Scaling Super Fast: uSamp CEO Matt Dusig (Part 3)

Sramana: What was your process of collecting the individual data that your master database comprised? Matt Dusig: We would go to an affiliate and pay them a dollar for each person who signed up on our website. As the people signed up on our website, we had them fill out profiling surveys.

Online Audience Sampling Scaling Super Fast: uSamp CEO Matt Dusig (Part 2)

Sramana: What was the nature of the contract work that led to $30,000 of revenue and a new business model? Matt Dusig: We were talking to a research firm in LA about wireless polling. They wanted to let people coming out of a movie theater be able to provide their thoughts and opinions about the

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Online Audience Sampling Scaling Super Fast: uSamp CEO Matt Dusig (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Matt Dusig, a serial entrepreneur, is the co-founder and CEO of uSamp™. Before jump-starting uSamp, Dusig logged into the [survey] industry with goZing, a pioneer in online sampling acquired by Greenfield Online in 2005. He was a finalist for the 2011 Ernst & Young Entrepreneur of

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Helping Publishers Monetize Premium Ad Inventory: isocket CEO John Ramey (Part 7)

Sramana: You have a good thesis on solving the challenges of premium ad inventory monetization. It won’t work for everybody, but it will work for a lot of publishers. John Ramey: We are not going to solve it for everyone. We have expanded the pool from 1,000 publishers to 50,000. You no longer have to

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Helping Publishers Monetize Premium Ad Inventory: isocket CEO John Ramey (Part 6)

Sramana: In 2009 you received some angel funding and earned TechCrunch as a first customer. What came next? John Ramey: Initially I was very nervous about accepting that first deal from TechCrunch. They are a significant first customer. I working in their office for a bit and then it went live. [Michael] Arrington wrote a

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