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From New Zealand To Silicon Valley: Victoria Ransom’s Wildfire Journey (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Victoria has been an entrepreneur since her early twenties and has developed three companies. As founder and CEO of Wildfire (www.wildfireapp.com), Victoria led the company to profitability in just one year and has built the company to tens of thousands of customers, over 250 employees, and
Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 7)
Sramana: Whom do you consider as your competitors? If Art.com is selling Picasso, they are not your competitor. Sean Broihier: Most of the artwork on our site is from living artists and photographers from all over the world. The images that Art.com are selling are supplied to them from large image libraries all over the
Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 6)
Sramana: What accounts for the success of some artists and the lack of success of others on FineArtAmerica? Sean Broihier: There is a disproportionate distribution of wealth because we do not have a huge bulk of buyers relative to artists. There are some artists who are making an enormous amount of money and some who
Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 5)
Sramana: How did you find the animator who has done your commercials? Sean Broihier: l lived in New York for a couple of years. I know a few people who run Internet-related businesses in New York. He did some animation work for them, and I saw it and loved it. I reached out to him
Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 4)
Sramana: In 2009 you did $1 million in revenue. How have you ramped since then? Sean Broihier: We crossed $5 million in revenue just two years later. Sramana: How have you built the business from a team perspective? How many employees do you have, and what functions do they serve? Sean Broihier: The entire company
Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 3)
Sramana: You rely on search engine optimization to provide a supply of customers through organic search. You rely on word of mouth to entice artists and photographers to sell their work through your site. Sean Broihier: I designed the entire site to be fully automated. It gives artists the sales and marketing tools they need
Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 2)
Sramana: What is the business model behind FineArtAmerica? Sean Broihier: The business model is to create a marketplace of buyers and sellers. We allow artist and photographers to upload their images to our site. We then offer them for sale as framed prints, stretched canvases, acrylic prints, greeting cards, and so on. We have a
Doing $5 Million A Year With Three Employees: FineArtAmerica CEO Sean Broihier (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Sean Broihier is the CEO and founder of FineArtAmerica.com. After graduating from the University of Illinois with a degree in mechanical engineering, he worked at an engineering firm for 10 years. He started his first business, LocalAutomation.com, as an online marketplace for engineers in 2005. In