Sramana: Where is your inside sales team located? Pallav Nadhani: They are all in India. Most of them are in Bangalore, although some of them are in Calcutta. Sramana: How has your team evolved and shifted over the past several years? Pallav Nadhani: One of our biggest challenges is that it is very hard to
Sramana: You said you changed your pricing and started going after mid-sized and other larger customers. How did you manage that process? It can be tricky to change pricing. Pallav Nadhani: We started at $15 and the next year we moved it to $35. After that we went to $99, $250 and finally $500. In
Sramana: In 2006 you were close to a million dollars in revenue and had a staff of 10 people. What happened next? Pallav Nadhani: Over the years I had received a lot of requests to build new features and capabilities in Fusion Charts. Instead of building them inside of Fusion Charts, we built a new
Sramana: How much revenue were you able to generate during your first year of operations when you had no formal marketing budget? Pallav Nadhani: Our first version launched in October 2002. Our accounting cycles run from April to March. From October 2002 to March 2003, I was able to generate around $10,000.
Sramana: Once you had created your first product out of the charting functions, how did your first customers find you? Pallav Nadhani: They were folks who had read my article on Wrox. The first payments I received were from people who read about my work there. Once the product was good, I put it up
Sramana: What did your father do for a living? Pallav Nadhani: He dabbled in a lot of things. He worked on some commercial projects such as building water treatment plants, and then he started helping companies move from paper accounting to computer accounting. He is one of the bestselling authors in India for accounting books.
Pallav Nadhani is the CEO of Fusion Charts, a software suite that allows creation of interactive charts for web and enterprise applications. Pallav completed his primary schooling in Bihar before moving to Kolkata to work in his father’s web design company. After a few years he launched FusionCharts. This story showcases entrepreneurship in Kolkata, India.
Sramana: Where do you see your business going from here? Shiv Rajendran: Our revenues are growing at 300% to 400% a year. We are focusing on niches and have been successful in those areas. Once we get a foothold in a vertical, we simply try to expand that across the globe. For the time being,