Sramana: What is the total available market for the construction management software? Leigh Jasper: That market is probably $500 million at the moment. We are the biggest player in the space, followed by AutoCAD. After that there are around 20 smaller companies that do around $10 million apiece. We see this as a multi-billion dollar
Sramana: How long did it take you to get to a critical mass of Australian construction projects transitioned to the Aconex platform? Leigh Jasper: It took a few years to really build it up. Ultimately we served our clients well. The business has grown phenomenally. In 2001 we raised money and started getting some publicity
Sramana: Do you get a lot of repeat business from the same clients or do you have to find new construction projects and reach new clients? Leigh Jasper: The way we typically work with a company is by starting on one of their projects. During that initial project they see what the system does and
Sramana: Let’s talk about the beginning of the company. You said you went out to raise venture capital in 2000. Was your proposal based on a prototype or just an idea? Leigh Jasper: Back then it was very hard to build a prototype. Today there are a lot of tools you can mash together to
Leigh Jasper is the co-founder and CEO of Aconex, on online collaboration platform for construction, infrastructure, energy and resources projects. He has led the company through a decade of rapid growth, during which it became the world’s largest provider of project collaboration solutions for the construction, energy and resources sectors. Prior to founding Aconex, he
Sramana: I take it that your VCs are not antsy about an exit at the moment. John Berkowitz: They are very content. In any scenario we were a good decision for them. Valuation is increasing and business is going good. We are not getting any pressure to do anything that we are not already doing.
Sramana: Do you have any other serious competitors who target small, locally owned businesses? Ben Rubenstein: The former Yellow Pages would be. In terms of PPC and bid optimization on the local market, the only company that could compete with us is ReachLocal. They are at a higher price point than us and they are
Sramana: Let’s talk some about the technology at Yodle. What are the key technology components behind your offering? John Berkowitz: We realized that it was not intuitive for small businesses to go online and set up a paid search campaign. Most of them do not have the time or expertise to manage the nuances of