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- The Startup Velocity Question
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- Man and Superman
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- The Future: End of Capitalism
- Capitalism 2.0
Rolling Up Analytics Rock Stars: Cardinal Path CEO Andrew Swinand (Part 4)
Sramana: Was Cardinal Path one of the client companies of Abundant Venture Partners? Andrew Swinand: I left Starcom in April, and at the same time there were three companies that were starting to come together. These were DKI, WebShare, and Public Insight. Eric’s brother was involved with Public Insight, and he let us know about
Rolling Up Analytics Rock Stars: Cardinal Path CEO Andrew Swinand (Part 3)
Sramana: This is an unusual story for that time. All of the brick and mortar companies were trying to get online, but they did not know how to do it. Today it is a no-brainer. Every little company is online with their e-commerce sites. It’s so easy now. Andrew Swinand: We would sit there and
Rolling Up Analytics Rock Stars: Cardinal Path CEO Andrew Swinand (Part 2)
Sramana: Where did you go after BBDO? Andrew Swinand: My boss at the time was Vada Hill, who went on to be the CMO at Taco Bell, where he did the chihuahua ads. He introduced me to a lot of Procter and Gamble people whom I really liked. I decided to go work for Procter
Rolling Up Analytics Rock Stars: Cardinal Path CEO Andrew Swinand (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Andrew Swinand is co-founder of Abundant Venture Partners and is also a co-founder of The Owned Agency. He is currently leading Cardinal Path, a digital analytics agency. Prior to forming Abundant Venture Partners, Andrew was president at Starcom MediaVest Group, the world’s largest media agency, with
Playing with Love to $10M: SeekingArrangement Founder Brandon Wade (Part 7)
Sramana: You are not trying to convince a professor, you are running a $10 million business. You can do whatever you want to do. From a business point of view, what is compelling is navigating the social science opportunity. Let’s say you have a man who gets 10 dates. What tools can you give him
Playing with Love to $10M: SeekingArrangement Founder Brandon Wade (Part 6)
Sramana: What is the competitive landscape like for you today? Has it changed a lot over the years? Brandon Wade: Competition is getting tough. It is not that hard to create a website. You can buy software or outsource development. Launching a dating website is very easy. The key for us is to continue to
Playing with Love to $10M: SeekingArrangement Founder Brandon Wade (Part 5)
Sramana: How many men and women do you have in your network of sites today? Brandon Wade: Across the various sites we have close to three million members. There are 1.7 million profiles on SeekingArrangement alone. We have launched that website in German, Spanish, and French and it is becoming successful internationally as well. We
Playing with Love to $10M: SeekingArrangement Founder Brandon Wade (Part 4)
Sramana: How did the revenue track beyond 2007? Brandon Wade: It doubled almost every year. We are close to $10 million dollars this year. In the meantime, we have been launching new websites in the same space. SeekingArrangement is about successful, generous men. We have morphed and created new websites with the same theme. In