If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We love student entrepreneurs who have managed to not only build successful businesses but have done so without dropping out of school. We also love entrepreneurs who have the discipline to get to a strong and sustainable monetization model early on in their evolution. Andrew Grauer
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We’re seeing the trend everywhere – companies building significant revenue and market reach with very few employees. Car Part Kings is approaching $10 million in revenue with 14 employees. Of course, WhatsApp’s $19 billion valuation with 32 employees is an extreme example of this trend. Sramana:
Sramana: What are some of the other trends occurring in this space now? Gary Matkin: In general, there is a very large gap in the technology that is presently being offered. That gap is conventionally called content management. Publishers are doing more and more to create content that is quite well managed. Learning management systems
Sramana: Even in the future, this is something that will have to be done with technology. Teachers need to be empowered to use that technology. I just don’t see how teachers can be required to architect the design. Gary Matkin: It is going to have to be done more and more by teachers. They are
Sramana: Let’s explore your continuing education business in greater detail. Gary Matkin: Continuing education is dominated by people who want convenient, high quality material that is very relevant. Cost is not the primary concern. If you can provide courses that meet those criteria, then you are in the market, and that is what we service.
Sramana Mitra: What is your pricing model? Is there enough deal size to do field sales? Ali Behnam: We have deals ranging anywhere from $15,000 all the way up. Average deal size is five figures. Sramana Mitra: So talk to me about your business model and pricing model a bit. Ali Behnam: Right now, we’re
Sramana Mitra: What was the sweet spot that emerged out of all these? Where were you finding traction? Ali Behnam: This is where I’m starting to see the web analytics space all over again. I was in WebSideStory in 2000. That was the early days of web analytics space. The early adopters of web analytics
Sramana Mitra: If this is not too much proprietary information, what were the keywords that you were able to get a lead on? You said that buyers were the same with the web analytics buyers. Were you then advertising on the web analytics keywords? Ali Behnam: No, we weren’t. By 2012, which is when we