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Comment-Selling on Facebook: Smocked Auctions Founders Amy Laws and Nicole Brewer (Part 3)

Posted on Friday, Jun 6th

Sramana: What volume of merchandise were you able to push during that first sale? Nicole Brewer: We sold 700 units during our first sample sale. That amounted to around $20,000 of business. Once that sale was over we realized we had a lot of fun and we wanted to do it again, but without having

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Building a Fat Startup: Apptio CEO Sunny Gupta (Part 1)

Posted on Thursday, Jun 5th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. One more look at what it takes to build a fat startup. Sunny Gupta discusses Apptio. The company raised a $7 million series A to get started, and then went to raise over $130 million thus far. Sramana Mitra: Sunny, let’s start at the very beginning.

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Comment-Selling on Facebook: Smocked Auctions Founders Amy Laws and Nicole Brewer (Part 2)

Posted on Thursday, Jun 5th

Sramana: At what point in the friendship did the idea of doing a business together start coming into the foreground? Amy Laws: That was in the summer of 2010. We had attended a sample sale. The wholesale showrooms in places like Dallas, New York, and Atlanta purchase sample sets from their manufacturers. That is what

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Bootstrapping with a Paycheck: Axosoft CEO Hamid Shojaee (Part 7)

Posted on Wednesday, Jun 4th

Sramana Mitra: Is there anything else that’s worth discussing in your story in terms of strategy and moves that led to big losses or wins? Hamid Shojaee: From an entrepreneurial standpoint, I think that having that focus on a particular market segment is very important and then doing things for that market segment that creates

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Comment-Selling on Facebook: Smocked Auctions Founders Amy Laws and Nicole Brewer (Part 1)

Posted on Wednesday, Jun 4th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Advertising on Facebook is complicated. You can spend tons of money getting ‘Likes’ without making any sales. Smocked Auctions is very smart about actually ‘selling’ on Facebook. Much to learn! Sramana: Amy and Nicole, I would like to start by talking a bit about your personal

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Bootstrapping with a Paycheck: Axosoft CEO Hamid Shojaee (Part 6)

Posted on Tuesday, Jun 3rd

Sramana Mitra: This whole phenomenon of having employees do intrapreneurship is a big trend that we’re looking at a lot. In our incubation program, we do a lot of corporate incubation. We have this Incubator-in-a-Box program that a bunch of corporations are using to layer their own incubation programs. We run, for example, a large

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Black Entrepreneur in North Carolina Says No Bias: Rod Brown, COO of OnceLogix (Part 7)

Posted on Tuesday, Jun 3rd

Sramana: After listening to your story, it really seems like the software model is the best option for scaling the business and that there is a lot of opportunity there. Rod Brown: There is plenty of opportunity in the US as well as opportunities abroad. We are looking at an opportunity in South Africa that

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Bootstrapping with a Paycheck: Axosoft CEO Hamid Shojaee (Part 5)

Posted on Monday, Jun 2nd

Sramana Mitra: Talk to me a little bit about competition. This is very standard, right? Going from an on-premise to SaaS subscription model, businesses will always take a hit and then come back to a growth path. That’s very standard process. My next question is more a question on competitive landscape ecosystem. What is your

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