Sramana: What kind of revenue share do you get? Do you charge on a CPM basis? Bruce Buchanan: On the advertising side, it is a marketplace. You bid for access to a particular customer segment. The systems offer dynamic optimization. The optimization engineering is some of the best. That is really the secret sauce. You
Sramana Mitra: You would make copies and distribute them? Rob Langdon: Right. They were blank forms and we would supply a shelving unit that made the selecting of correct form easy and fast for both nurses and doctors. Sramana Mitra: How long did this paper business go on?
Sramana Mitra: What about team? What size is your team? Vishaal Melwani: We’ve grown from a humble three to 22 now. The team is focused on three prongs: development and engineering, creative, and production. On the development side, we really focus on leading the cutting-edge on user interface. On our site, we focus on Fit
Sramana: Can you give me a use case for your product? Bruce Buchanan: Let’s assume you are on eBay and you have done a transaction. We will present you with what we call an engagement asset which is past the transaction. Typically, it is something that the business partner is trying to promote. It could
Sramana Mitra: You built this as a startup company? Rob Langdon: Yes, we started out of our garage. Sramana Mitra: What year are we talking about? Rob Langdon: 1995.
Vishal Melwani: That’s what a lot of people take for granted. You go up and you pitch your business. You focus on metrics and what you want to disrupt. Really, everyone’s a human being. Every human being that I know of, especially in business, loves stories. If you can’t tell a good story, you’re not
Sramana: What did you do after Jetstar? Bruce Buchanan: I stepped down from my position at Jetstar in 2012. I ran across two individuals who had founded the company that is now known as ROKT. I fell in love with the business. At the time, they did not really know what the business was, but
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. A technology company that first built a $30 million business selling a paper product? You got to be kidding! No, I am not. Read T-System’s story doing just that! Sramana Mitra: Rob, let’s start with the beginning of your personal journey. Where are you from? Where