Sramana Mitra: I don’t know if you’ve read it, we’ve released a book called Bootstrapping Using Services where we deal with this topic extensively. We have companies that have gone up to $25 million in revenue using bootstrapping using services. This is a very viable strategy. However, you have to do it right. Harman Singh:
Sramana Mitra: Was the company based in Washington? Steve Liu: In Atlanta, actually. The hospital medicine job that I got was in Atlanta. Sramana Mitra: I see. You recruited a CEO who would run the company in Atlanta? Steve Liu: Exactly. Sramana Mitra: How did you find this person? What was the criteria and process
Sramana Mitra: The angels invested on what thesis? Typically, investors look for investment thesis. What was the investment thesis? Harman Singh: The thesis was that educators want to be connected to students over the Internet. That thesis never changed. The business model was unknown, but this thesis hasn’t changed. It wasn’t about B2B or B2C.
Sramana Mitra: What’s the next milestone? How far did you go with the angel financing? Steve Liu: We grew and then there was a point where we needed more formal funding from an institutional investor. That’s when we brought in Buckhead Investment. They came in about nine years ago. The initial round was a couple
Sraman Mitra: In those four years, what kind of revenues were you pulling? How many people did you have? What was the scale of the business that you had built? Harman Singh: We reached about a couple of million dollars in revenue. Sramana Mitra: How many people did you have? Harman Singh: We had about
Sramana Mitra: How much did you do in your first year? Steve Liu: I honestly do not remember. It’s been so long. Over the first few years, we quickly got to a couple of thousand users. During that time, we enhanced the product and started increasing the price. Pretty quickly, we got a lot of
Sramana Mitra: What were the specs that they wanted? Harman Singh: There was a technology called Smile technology for education programs that wanted to deliver video-based along with some other content. These days, people would not know what that is. But in those days, it was really hot. We worked with professors and discuss what
Sramana Mitra: You programmed your PalmPilot to have that available as a mobile application. You presented at this conference and everybody wanted it. Steve Liu: Pretty much, yes. That was when we figured out we might have something. A few months later, we put up a booth. I was a physician. I just wanted to be