Sramana Mitra: Very interesting. How much of this were you able to cobble together as you launched the product? Christian Blume: We launched our first beta on November 11, 2005. We worked together with a company that had a variety of different software solutions ranging from utility down to antivirus products. We were good friends with
Sramana Mitra: Basically, these are forcing functions that are in the hands of corporations or enterprises that if you were trying to do it directly with individuals, you wouldn’t have access to. Henry Albrecht: Yes. Most importantly, work is where most people get the real meaning in their lives. Work is a core part of
Sramana Mitra: You guys moved back to San Francisco at that point? Brandon Levey: I was already living in the city. Michelle flew out here. She moved to Berkeley with my sister. One of my favorite stories from that year was, Michelle had no money. She would hop over the bar terminal because she didn’t
Christian Blume: What it allowed us to do was put different checkout processes. We didn’t care whether this was checkout processes built on our engine or something that we would compare against—somebody that was running on an in-house solution or an outsourced solution. We really compare how the conversion rates really evolve with the implementation
Sramana Mitra: What year was that? Henry Albrecht: I quit my job at the end of 2005 and founded the company at the beginning of 2006. Sramana Mitra: This is Limeade, yes? Henry Albrecht: Yes. Sramana Mitra: You have a product management background. Walk me through the product management process that you came up with in turning
Sramana Mitra: You decided to work hard in grad school? Brandon Levey: Yes. I finished my grad school with an exchange program. The University of Michigan, University of Friedberg in Germany, and University of Tokyo had an exchange. We were the first batch to actually do the physical exchange. I went to Germany for four
Sramana Mitra: Now that we’ve gone through the background analysis, position the product for me. Which customers are you going after? Specifically, what was the value proposition that you were going to deliver? Christian Blume: We didn’t want to deliver a me-too product because there had been so many go’s at this already over the
Sramana Mitra: What did you do after that? Henry Albrecht: So, I was quite jaded by the world of business. I wanted something with more meaning. Luckily, I was admitted to Northwestern University’s Kellogg Graduate School. Frankly, I wasn’t even sure I wanted an MBA or to be in business at all, but I don’t