If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. There are very few true technology product companies out of India that have made it to the global market. Varun Singh founded one of them, ScaleArc. The company is currently headquartered in Silicon Valley and is executing well. Some of the others are: Druva, InMobi, and
Sramana Mitra: Talk to me a bit about how the product is architected. You talked about what other people cannot do. What is it that you do? How do you architect the product that you can do something different and better? Josh Manion: That really started from the inception. When we looked at solving the
Sramana Mitra: What was the thought process behind your taking this one on and not growing the other one? Is this one a higher potential opportunity? Andy Gotshalk: Yes, it has a higher potential. There’s a greater market for this technology. Another reason is that it is part of my desire and philosophy of where do
Joe Speiser: We spend a lot of time looking at, “How can we engage the user? What kind of content can we show them to keep them interested?” What does that [time spent] look like? Is it one minute, two minutes, or three minutes? What’s that number? Right now, we’re up to 3 minutes and
Sramana Mitra: What was that insight? Josh Manion: No matter what we did with those customers, the amount of value that they were able to realize was this tiny fraction of the potential value of all the different technologies that they would use. You could think of it this way. The vendors of this time
Andy Gotshalk: We have good sales skills and we want to make sure we give constant pricing. But if there’s something that I can do to help make that researcher’s life easier, I do a lot of that on the front-end. I call it building collateral – doing things that, at the end of the
Sramana Mitra: What is the focus of the content? What is the editorial strategy of Little Things? Joe Speiser: The whole goal for Little Things – and what we’ve stuck with since the beginning – has been uplifting content – the opposite of what the nightly news represents. Our goal was to stop this constant
Sramana Mitra: How far did that take you? What were you able to do with that model? Josh Manion: I described that as it was enough to survive but that was about it. That got us to maybe $100,000 in revenue. It wasn’t much. Sramana Mitra: It was you and your wife at that point?