Sramana Mitra: I remember NetObjects. Steven Boye: I moved back to Silicon Valley and lived there for a few years. NetObjects went public. My wife is a professor at a university in Denmark. She wanted to continue her career in Denmark, so we moved the family back to Denmark again. Sramana Mitra: What year was
Sramana Mitra: What happened to that company? Charles Mi: We lasted for three and a half years. It was a very interesting idea, but we didn’t really discover the business potential. We also tried to make different things at a time instead of focusing on one thing. We were doing three different products at the same
Sramana Mitra: When was this company founded? Chuck Bloomquist: In 2002. Sramana Mitra: When you started the company, what were the circumstances? Did you and your co-founder put a product together and start selling to customers? Were there customers first? Chuck Bloomquist: We really didn’t have a product. We just had a concept. We had
How does a little company with most of its engineering in Denmark compete with Box and Dropbox? Read the story of Soonr. Sramana Mitra: What is the beginning of your entrepreneurial journey? Where are you from? Where were you born and raised? What’s the back story of the entrepreneurship story? Steven Boye: I’m a US-Danish
The Lean Startup methodology has created a frenzy to pivot. Entrepreneurs seek instant gratification, and when they don’t get it, they rush to pivot. The market is strewn with false negativities as a result, because entrepreneurs don’t have the patience to stay with a concept, develop it, and sell it. ADARA is a counter-example that
Chuck has bootstrapped a security company using services all the way up to $16 million in revenue and has recently raised private equity capital to develop a platform product. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where did you grow up? What kind of background leads up
Sramana Mitra: What turn did the product take? Brandon Levey: From a positioning standpoint, we had evolved to a real SMB solution. We would now position it much more as a multi-channel inventory order management solution for SMBs. The way that I like to think of the solution at the lowest layer is the management layer.
Sramana Mitra: How does your work play in to the work of the SaaS providers like Aria? They are managing the online SaaS billing. Christian Blume: They’re managing a broader spectrum in a much stronger niche market. What do I mean by that? They go into any type of service that could be a subscription,