Sramana Mitra: How do you price this? Eyal Magen: It’s a SaaS-based model, so you have to pay every year. We usually sign multi-year deals. We price it based on a combination of elements of the product that you purchase and obviously, the number of users that you anticipate. Sramana Mitra: It’s a volume-based pricing model?
Sramana Mitra: So in 2004, you sold to NetApp. Did you work for NetApp? Ron Bianchini: I did. Sramana Mitra: For how long? Ron Bianchini: As part of the acquisition, we all had two-year golden handcuffs, but I stayed for four years. Sramana Mitra: To work for NetApp, did you have to move to Silicon
Lori Steele Contorer: I thought I would do it forever until I was asked to speak at a United Nations Conference where I had an interesting opportunity. The week that I was speaking at the conference in Switzerland happened to be the week that Arnold Schwarzenegger won the gubernatorial election in California. All of the best
Sramana Mitra: I think there are clear winners. At the time that you were describing, Facebook wasn’t the clear winner by any stretch of the imagination. Once you have clear winners with massive market cloud, then those are the options that are being offered by other sites. Eyal Magen: Right. What also happened is that
Here’s a ‘what not to do’ lesson from Lori, except, she didn’t have any choice. A story of resilience that is now turning a corner, preparing for much bigger growth. Sramana Mitra: Let’s go to the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of
Sramana Mitra: So this is the story of your first company. What happens next? Ron Bianchini: I stayed at FORE for about four years. In three years’ time, we were acquired by Marconi Communications. They acquired us and I stayed there another year. In 2000, I left. Having been a professor in the past, intellectual distance
Eyal Magen: We quickly found out that the best way to market our product is by working together with a small industry that provided content for Myspace pages. It was the beginning of the mashup era where you can grab a piece of code and post it on your page. This content could be a music
Sramana Mitra: We can go on and on about Computer Science, but what did you do after Carnegie Mellon? Ron Bianchini: I graduated in 1989. They asked me to stay on as a professor. So, I stayed on and taught. I very much enjoyed Computer Engineering. When my dad was at NYU and even when