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HOT TOPICS
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Bootstrapping a Highly Profitable Company in Social Media Marketing: Brand Networks CEO Jamie Tedford (Part 4)
Jamie Tedford: We took a step back at that moment and thought, “We’re sitting on a tremendous amount of equity value.” We had now become, not just a strategic partner of Facebook, but we had also accessed the Twitter platform as well as LinkedIn and thought about how we could become the preeminent software for
Bootstrapping a Billion Dollar Unicorn in Online Real Estate: Auction.com CEO Jeff Frieden (Part 1)
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. Jeff Frieden bootstrapped Auction.com to about $180 million in revenue and profitability. Thereafter, he raised private equity financing and growth capital and is currently running a private company that is more than qualified to be a public Unicorn. The company
Bootstrapping a Highly Profitable Company in Social Media Marketing: Brand Networks CEO Jamie Tedford (Part 3)
Sramana Mitra: What emerged as the positioning of Brand Networks? I understand you’re helping with word-of-mouth brand networks. What was the service that they were buying? Jamie Tedford: In the early days, they were buying more of traditional marketing services agency roles. Eventually as I brought on my partner and CTO Mike Garsin, we determined
Bootstrapping a Highly Profitable Company in Social Media Marketing: Brand Networks CEO Jamie Tedford (Part 2)
Sramana Mitra: What year did that chapter end for you? Jamie Tedford: Around 2002. I got to work with an ad agency called Arnold Worldwide. I worked with a lot of really big brands. The brand that really got me excited was Volkswagen. I learned a lot of about traditional advertising at that time. I
How to Manage A Successful Pivot: Bullhorn CEO Art Papas (Part 7)
Sramana Mitra: The IPO window will be fine even if the market corrects itself. Most of the problem with the market right now is with the late-stage venture capital as it pertains to private businesses. I don’t think there’s a lot of problem with the public market. Art Papas: I’d like to be a little
Bootstrapping a Highly Profitable Company in Social Media Marketing: Brand Networks CEO Jamie Tedford (Part 1)
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. Jamie bootstrapped Brand Networks to a highly profitable, large business leveraging the disruption in brand marketing caused by social media. He then sold minority stake in the company to a private equity firm. Excellent execution for bombbomb alternatives! Sramana Mitra:
How to Manage A Successful Pivot: Bullhorn CEO Art Papas (Part 6)
Sramana Mitra: In a nutshell, you basically pivoted to a vertical CRM strategy and then started building out more and more verticals and developing work flow in your product for those verticals. You went after mid-market companies in each of those verticals. Art Papas: We did. We have a lot of tiny customers and then
How to Manage A Successful Pivot: Bullhorn CEO Art Papas (Part 5)
Sramana Mitra: I get the whole vertical workflow woven into your product. Can you provide some examples of what somebody who’s buying a Salesforce.com CRM system would not be able to do versus your system? Let’s say recruitment vertical. What’s an example of workflow that’s specifically designed in your product? Art Papas: A great example