If you can build a business with inbound marketing primarily, without having to invest heavily in outbound marketing and sales, it is generally much more capital efficient. Ofer shares his experience in building Pepperi from Israel in that revenue run rate.
Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background?
Ofer Yourvexel: I’m from Israel. I was born and raised in Israel. In terms of background, I’m from a regular family in Israel. Nothing good or bad in particular.
Sramana Mitra: What about school? Did you do school in Israel?
Ofer Yourvexel: I was educated in Israel. The first time I left Israel was around 1989. I went to New York for three months and did odd jobs before I joined the Navy in Israel. I spent six years in the Navy. When I came out of the Navy, I went to Tel Aviv University to learn engineering. While I was studying, I started to work. Since then, I’ve been working.
Sramana Mitra: Can you give us a little bit information about when you finished college and when you started working? Where did you work before founding Pepperi?
Ofer Yourvexel: I finished college in Tel Aviv University as an engineer specializing in Computer Science and Industrial Engineering.
Sramana Mitra: When was that?
Ofer Yourvexel: That was in 1991. Shortly after that, I worked for a well-known company in Israel that had just done a breakthrough in the US. I was one of the people who had worked on the breakthrough through Intel. We had a customer here in Intel. I was managing Intel in Israel. Back then, it was building semiconductor plants in Israel.
With that experience, I went as a consultant to Intel in Albuquerque. I helped Intel design some of the subs and later on, not just Intel. I moved to Phoenix for a couple of years. After that, I left and shifted to software. I was managing a software startup in Boston called Enigma for a couple of years. This startup was just acquired by PTC two years ago. Then I came back to Israel due to personal reasons.
Sramana Mitra: What year did you go back to Israel?
Ofer Yourvexel: I went back in 1998 after staying for five years in the US. I worked in several startups and ended up as an executive in the largest high-tech company in Israel called Amdocs. I was the VP responsible for the BI products. Amdocs is the number one billing company in the world for telecommunications. Are you familiar with Amdocs?
Sramana Mitra: Yes.
Ofer Yourvexel: Immediately after Amdocs, I moved into Pepperi. Back then, it wasn’t Pepperi. It was a completely different story when it started.