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Scaling with Angel Money Only in Canada: Joel Lessem, CEO of Firmex (Part 2)

Posted on Tuesday, Oct 20th

Sramana Mitra: Very quickly, how long did you work for this entrepreneur? Joel Lessem: That was a year and a half here and a year for another one. I worked for many of them. Sramana Mitra: When was the first startup that you did? Joel Lessem: The first startup I did was in 1999. Sramana

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Scaling with Angel Money Only in Canada: Joel Lessem, CEO of Firmex (Part 1)

Posted on Monday, Oct 19th

Joel is scaling a profitable company in Toronto called Firmex, and has only spent $4 million in angel money to get to almost $10 million in revenue. Sramana Mitra: Let’s start with the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background? Joel Lessem:

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Bootstrapping Using Services First, Raising Money Later: Rohyt Belani, CEO of PhishMe (Part 7)

Posted on Thursday, Oct 15th

Rohyt Belani: Then, we’ll help you analyze this. We’ve built technology to not only  help with the analysis but also leverage existing security investments. If they’re using FireEye, we’re not competing with them. We actually fit along side them. Let’s say the Sandbox from FireEye, or the URL analysis product from WebSense, and take all

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Bootstrapping Using Services First, Raising Money Later: Rohyt Belani, CEO of PhishMe (Part 6)

Posted on Wednesday, Oct 14th

Rohyt Belani: If you want, I can explain with a really good example in a story. Sramana Mitra: Yes, go for it. Rohyt Belani: If you think back to 2010, there was a bomb scare at Times Square. There was a Nissan Pathfinder parked right in the middle of Times Square, which is very unusual.

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Bootstrapping Using Services First, Raising Money Later: Rohyt Belani, CEO of PhishMe (Part 5)

Posted on Tuesday, Oct 13th

Sramana Mitra: One of the things that’s obviously a huge benefit of this model is valuation. I imagine your Series A valuation is way larger than many others who would try to go raise money early. We did the story of Tableau. Tableau raised Series A at a $20 million pre-money valuation. They bootstrapped for two

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Bootstrapping Using Services First, Raising Money Later: Rohyt Belani, CEO of PhishMe (Part 4)

Posted on Monday, Oct 12th

Sramana Mitra: Walk us through the process of building the company. You spun the company off at what point? Did you already have clients when you spun it off? Rohyt Belani: We did. We had about 20 customers at that point. It was a tightrope walk. As you can imagine, a product company in its

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Bootstrapping Using Services First, Raising Money Later: Rohyt Belani, CEO of PhishMe (Part 3)

Posted on Sunday, Oct 11th

Rohyt Belani: Just to lay it out, Farm Stone was acquired by McAfee. I worked there. Then I worked at Mandiant, which was acquired by FireEye. The group I had founded with Aaron was also acquired in 2012. Along that journey at Intrepidus, we had already come up with the product idea for founding PhishMe.

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Bootstrapping Using Services First, Raising Money Later: Rohyt Belani, CEO of PhishMe (Part 2)

Posted on Saturday, Oct 10th

Rohyt Belani: Here I am on a student visa with eight weeks to go till graduation, and I was starting to scramble for a job. Then, I just ran into a job. I ran into a gentleman, literally, in the hallways of Carnegie-Mellon. I was introduced via email to him. He was an Adjunct Professor. He

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