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Scaling a Family E-Commerce Business: Lucky Vitamin CEO Sam Wolf (Part 2)

Posted on Tuesday, Apr 5th

Sam Wolf: I started working three months after I graduated and launched it the in following June. I hired a couple of developers. We worked on putting it together. We launched with 7,000 items mainly vitamins and supplements that I knew were selling well and were good items from my experience in the health food business.

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Scaling a Family E-Commerce Business: Lucky Vitamin CEO Sam Wolf (Part 1)

Posted on Monday, Apr 4th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  All kinds of niche e-commerce businesses have been built over the last 20 years. Sam and his family have built a health and wellness products business that is doing quite well. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from?

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Bootstrapping with a Paycheck from Indiana: One Click Ventures Co-Founder Angie Stocklin (Part 6)

Posted on Saturday, Mar 19th

Sramana Mitra: What kind of scale did each of these businesses reach? Are we talking million of dollars in revenue? Angie Stocklin: To be honest, it was hundreds of thousands. A couple of the brands were in the tens of thousands. Anything that was over a million, we kept. Sramana Mitra: Talk a little bit

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Bootstrapping with a Paycheck from Indiana: One Click Ventures Co-Founder Angie Stocklin (Part 5)

Posted on Friday, Mar 18th

Sramana Mitra: Tell me more about other businesses. How much did you buy the reading glasses for? How did that ramp? Angie Stocklin: We ended up just buying a domain. It was not a great domain. It was readingglassesshopper.com. It’s a mouthful. I think we purchased it for $2,500. We were able to leverage a

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Bootstrapping with a Paycheck from Indiana: One Click Ventures Co-Founder Angie Stocklin (Part 4)

Posted on Thursday, Mar 17th

Sramana Mitra: Sunglasses is a fairly big category on the Internet. How did you compete with the existing larger players? Angie Stocklin: We were a discount brand. There were several brands that were similar to ours at that time. We were targeting customers who wanted something that was not branded and between $15 and $20.

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Bootstrapping with a Paycheck from Indiana: One Click Ventures Co-Founder Angie Stocklin (Part 3)

Posted on Wednesday, Mar 16th

Sramana Mitra: Somebody else is sending these letters from Indiana and you were an affiliate partner of that particular business. Angie Stocklin: Correct. Sramana Mitra: You were generating traffic in your website and monetizing those letters in that affiliate model from that original business? Angie Stocklin: Yes. Sramana Mitra: How much did he charge for

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Bootstrapping with a Paycheck from Indiana: One Click Ventures Co-Founder Angie Stocklin (Part 2)

Posted on Tuesday, Mar 15th

Sramana Mitra: This is actually an interesting point because we often see entrepreneurs trying to start affiliate marketing as a side business. Did you both quit your jobs and start it full-time or did you still hold on to your prior jobs? Angie Stocklin: We kept our jobs for several years. We were toying around

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Bootstrapping with a Paycheck from Indiana: One Click Ventures Co-Founder Angie Stocklin (Part 1)

Posted on Monday, Mar 14th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Angie and her husband have built a portfolio of e-commerce businesses using a very unusual strategy. I had a lot of fun learning about their journey, and hope you would as well. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are

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